Report: EPL $71m from betting brands on shirts
As the 2023-24 Premier League season kicks off, the realm of front-of-shirt sponsorships takes centre stage. Among the 20 teams in the league, seven have forged significant partnerships with betting brands. This trend, backed by a noteworthy investment of $71.79 million (€66.4m) and a market share of 35 per cent, underscores the dynamic intersection of […]