Advanced Television

game consoles

Research: Smart TVs half of OTT TV viewing

Research from Aluma Insights finds adult SVoD viewers spend half their streaming TV time watching apps on smart TVs, up from 31 per cent in 2015. This is 2.5 times the contribution of streaming media players, which is down from 27 per cent in 2015 to 21 per cent currently. In the early days of […]

April 5, 2023

Research: 25% US broadband homes want new TV device this Xmas

According to research from Aluma Insights, 25 per cent of broadband households expect to buy a new TV or ancillary device during the holiday season. Televisions top the list, with 17 per cent of decision-makers who “definitely will buy” between November 2022 and January 2023. Game consoles and streaming players fall second and third on […]

December 13, 2022

Report: Gameplay time on Samsung TVs grows

A new report from Samsung Ads Europe, the media and advertising division of Samsung Electronics, reveals Gamers are spending more time gaming per day across Samsung TVs in EU5 territories with significant double-digit growth (+21 per cent) since January. Samsung Ads Europe refers to Gamers as game consoles connected to a Samsung TV that played […]

November 12, 2020