Research from Cint, a specialist in research and measurement technology, has revealed new opportunities for advertisers in the gaming space, as consumers show high engagement with video games, and strong receptiveness to in-game ads (IGA) when done right. Key findings from the study include: 49 per cent of respondents say they play video games daily, […]
Smart TVs are steadily transforming how people experience entertainment, and raffles are emerging as one of the most surprising yet engaging additions. By blending traditional viewing with interactive opportunities, these devices are turning living rooms into hubs of participation. From prize-driven experiences to community-driven moments, television is stepping into a new, more dynamic role. Smart […]
Electronic Arts (EA), the US video game company, has entered into a definitive agreement to be acquired by an investor consortium comprised of PIF, Silver Lake and Affinity Partners in an all-cash transaction that values EA at an enterprise value of approximately $55 billion (€46.8m). Under the terms of the agreement, the consortium will acquire […]
A new six-part comedy drama series, Leonard and Hungry Paul, narrated by Julia Roberts, is set to drop as a box set on iPlayer in the week commencing October 12th, and will premiere on BBC Two the following week. Leonard & Hungry Paul follows two board-gaming friends in their thirties. Leonard, a ghost writer of […]
Online entertainment is moving fast. People no longer wait for TV schedules or casino trips. From binge-watching on streaming platforms to playing on real money online casinos, everything is now online and easy to access. The line between watching and gaming is getting thinner every year. This shift is changing how people enjoy fun, money, […]
We all have that one game show we grew up watching — maybe it was Wheel of Fortune, Deal or No Deal, or the high-stakes tension of Who Wants to Be a Millionaire? There’s just something irresistible about game shows: the flashing lights, dramatic pauses, enthusiastic hosts, and the thrill of watching ordinary people win […]
Red Games, in collaboration with Moonbug Entertainment and powered by Crayola, has announced the launch of Coloring with Blippi & Friends. This preschool colouring app lets kids bring their favourite Moonbug characters to life. Blippi leads the fun alongside friends from CoComelon, Little Angel, Morphle, and Oddbods, inviting kids to explore hundreds of colouring pages, […]
The SPFL has agreed a new multi-year licensing partnership with EA Sports FC for the largest video games sporting franchise. The deal between the SPFL and EA Sports FC has been announced ahead of the worldwide launch on September 26th. The league continues to be a huge success with footballing fans in the game and […]
As UK children head back to school, research from Zen Internet highlights how parental control has shifted for a digital generation. Gone are the days when being sent to your room or grounded was the ultimate deterrent. For today’s Gen Alpha and Z, nothing hits harder than losing access to their devices or the internet. […]
Canela Media, the technology and multicultural media company, has introduced Diego, Club Canela’s AI-Generated Virtual Host to further gamify Club Canela and connect audiences and brands through personalised challenges, rewards, and activations in Club Canela. Diego, created and powered by AI, will add more engagement to Club Canela – Canela.TV’s unique and innovative audience reward […]