Locality has launched as a local television solutions provider. Formed through the union of CoxReps and Gamut, two widely respected media sales organisations, Locality is a new brand that brings together the best technology, people and premium inventory in both broadcast and streaming. Each company brings with it a seasoned team that will continue to […]

Gamut, a specialist in local OTT, has announced an expansion of its measurement capabilities via a partnership with iSpot, the real-time TV ad measurement and attribution company. Gamut, which recently integrated iSpot’s unified, cross-platform measurement featuring location data from PlaceIQ, can now measure the ability of local OTT and linear TV campaigns to drive visits […]