Advanced Television

Gen Z

Analysis: Streaming Gen Z’s go-to destination

Findings from television technology and omniscreen advertising and analytics provider Samba TV indicate that streaming platforms are the go-to destination for content consumption for the Gen Z demographic and that mobile devices play a crucial role in their television viewing behaviours. The survey of more than 2,500 US adults conducted with global research firm HarrisX […]

May 9, 2023

Study: TikTok ads can drive viewers to other media

Samba TV and TikTok has released findings of a partnered study measuring the effectiveness of advertising on the global entertainment platform to deliver awareness and conversion into viewership of shows, movies and live events. As the media landscape continues to fragment, content providers are eager to identify the most effective ways to drive ‘tune-in’ beyond […]

April 28, 2023

Study: Social media crucial for Gen Z music discovery

Research has revealed that consumers want brands to be actively involved in the development of new and emerging musicians. More than a third (39 per cent) of people expect brands and companies to use the music of emerging artists in their social media posts – and a similar number (34 per cent) expect brands to […]

March 8, 2023

Research: Gen Z Brits fatigued by news, social media

Data from audience insights platform GWI, reveals that Gen Z has become ‘crisis fatigued’ in their attitude to the world around them. The research from GWI’s Global Gen Z report, reveals that, despite being known as a climate-conscious generation, young Brits interest in environmental issues has dropped by 19 per cent over the past year, […]

February 16, 2023

Research: Gen Z’s different definition of ‘entertainment’

Television, gaming, and social media were once separate categories of entertainment, but in 2023, these are all available and consumed on the same screens and devices, plus, they all compete for the same pool of disposable time. This is according to Hub Entertainment Research’s annual Video Redefined study, a deep dive into how viewers choose […]

January 11, 2023

Study: Younger Gen Z media behaviours differ

Consumer insights agency Horowitz’s FOCUS Generation Next report, which tracks the media lifestyles of Gen Z, uncovers notable differences in the media lifestyles of 18-24 year-old Gen Zers compared to their younger counterparts 13-17 years old. For example, Gen Zers overall split their video viewing time rather evenly between professional TV content and non-TV content […]

January 6, 2023

More Insight TV channels on FuboTV

Insight TV, the millennial and gen-z focused channel operator and content producer, has announced the launch of three FAST (Free Ad Supported Television) channels on sports-first live TV streaming platform FuboTV across the US and Canada. Insight TV and FuboTV will strengthen their partnership by adding INFAST (Lifestyle), INTROUBLE (Action & sports) and INWONDER (Science […]

December 16, 2022

Report: Social media usage at tipping point?

Environmental apathy, customisable avatars, and a new way of using the internet are the major consumer trends to watch in 2023, according to a report by GWI. The annual Connecting the Dots report reveals the shift in consumer behaviours online and what can be expected in 2023 as a result. The report represents more than […]

November 8, 2022

Forecast: Gen Z to consume 13 hours of media daily in 2023

Generation Z, defined as 16 to 24s, is forecasted to spend 13 hours consuming media per day in 2023, slightly behind their 25 to 34 counterparts, according to the Global Ad Trends report: Finding Gen Z by WARC Media. From broadcast radio to podcasts, online TV/streaming to linear TV, it’s forecasted at least 40 minutes will […]

October 14, 2022

Survey: Under half of US voters have traditional TV

Samba TV, a provider of television technology and omniscreen advertising and analytics, has announced findings from a survey conducted in tandem with global research firm HarrisX. The survey of more than 2,300 US adults who are registered to vote in November offers a window into the future of political engagement. In both ten key battleground […]

October 13, 2022