Samba TV, a provider of television technology and omniscreen advertising and analytics, has announced findings from a survey conducted in tandem with global research firm HarrisX. The survey of more than 2,300 US adults who are registered to vote in November offers a window into the future of political engagement. In both ten key battleground […]

WARC analysis has found that Generation Z is the most digital generation to date, spending two-thirds (67.7 per cent) of total media time with digital channels, higher than any other age group. Gen Z is commonly defined as those aged between 13 and 25, although this report, titled WARC Global Ad Trends: Finding Gen Z, […]

Subscription gifting is primed to soar for the holidays. According to a survey conducted by Recurly, a subscription management and billing platform, this holiday season will be big for businesses with gift subscriptions, with 63 per cent of consumers reporting they would consider giving subscriptions as a gift and 70 per cent interested in receiving […]

Findings from a study by real-time engagement API platform Agora that examines how Gen Z consumers are engaging with brands that use interactive live video through their own platforms or via third-party apps, such as TikTok, Twitch and Instagram, suggest that Gen Z wants brands to use more interactive live streaming. Interactive live video includes […]

A survey of 16- to 40-year-olds shows that members of the Gen Z and Millennial generations are active consumers of news and information, with nearly a third of them willing to pay for it. But their relationship with the news is complex — their trust in the press is low, many are experiencing digital fatigue, […]

Sports fans are eager to play a role in creating content and new video-based social media platforms are proving popular with them, according to data from Nielsen. Worldwide usage of TikTok and Twitch for sports news and content grew by 30 per cent and 21 per cent, respectively, between April 2020 and August 2021. This follows a […]

Research reveals that teenagers back increased curbs on the internet, and fear their voices are not being heard in the discussion around the Online Safety Bill. After the draft Bill was scrutinised in Parliament this week, connectivity provider TalkTalk has teamed up with its partner Internet Matters – online safety and wellbeing experts – to […]

Nokia’s annual Mobile Broadband Index (MBiT) report 2022 reveals that with the Compounded Annual Growth Rate (CAGR) of 53 per cent over the last five years, India has one of the highest data usage in the world. The growing number of data users and consumption per user is helping the country advance towards realising the […]

While the media lifestyles of Gen Z – a generation that has never known a world without Internet – are dominated by social media and music streaming, this diverse audience of streamers view long-form TV content with as much frequency as short-form video content, according to Horowitz Research’s State of Gen Z 2021 study. The […]

A third (34 per cent) of Southeast Asian viewers are now using OTT services, according to a study by The Trade Desk. The research also shows that the region welcomed 20 million new OTT viewers in the past year. There are now 200 million users who stream 9.7 billion hours’ worth of OTT content per […]