Millennials have ripped up the parenting rulebook when it comes to raising their own Gen Alpha children, according to a study by kids and family insight company Beano Brain. Findings from the year-long study based on more than 200-hours of face-to-face interviews and a survey of 2,000 parents are published in a white paper titled […]

Research from kids and family AVoD network and digital studio WildBrain Spark, in partnership with Ipsos MORI, explores the influence of Generation Alpha – the first fully digital cohort of kids – and how their viewing habits and preferences impact purchasing decisions in US households. The report, The Streaming Generation: Shaping the Future of Family […]