In Italy, TV series are more popular than movies on streaming services, according to the GfK VOD Tracker. The first research that measures the most consumed titles on VoD platforms in Italy found that 67 per cent of total viewing time was dedicated to TV series, compared to 33 per cent for movies. In the […]
GfK, the information services company, has entered an agreement to sell GfK Consumer Panel (CP) to the independent third-party entity YouGov in a deal worth a reported £270 million (€316m). The divestment of GfK CP addresses competition concerns by the European Commission, thus paving the way toward completion of the NIQ and GfK combination.“After careful […]
Strategy and insights consultancy MTM has strengthened its offer with new roles for senior researchers, reflecting organic growth and expansion into new parts of the media, tech and entertainment sectors. The first two new roles are figureheads for sector expertise; – Jonathan Stone, Director and Head of Technology & Telco sector practice. Jonathan joins MTM […]
Over half (58 per cent) of Italian households subscribe to at least one of the major SVoD platforms, 10 per cent higher than in 2020, according to a survey by GfK Sinottica. Italian households, on average, have access to two SVoD platforms, and the market has significant growth potential as about three million households say […]
After a strong 2020 driven by the pandemic stay-at-home, the global market for consumer electronics faced a slow-down in 2021 that continued in the first half of 2022, according to research firm GfK. 2022 year saw an 8 per cent drop compared to the same period in 2021, standing at a total of $39 billion. […]
TV piracy is in decline thanks to the boom of streaming platforms in Spain, according to a report by OBS Business School. It says piracy has decreased by 25 per cent in the country due to the proliferation of OTT services with high quality content and the crackdown on TV pirates. According to the study, […]
After a significant drop in revenue in 2020, the global market for smartphones recorded a growth in revenue of 13.4 per cent in 2021 to a total of $365.5 billion (€324.6bn). GfK experts also forecast a further recovery for 2022. 2021 started off positively for the smartphone industry: In the first and second quarters, the […]
For the first time in its history, Portuguese cable TV channel CMTV achieved a higher audience share than the main TV channel of Portuguese public broadcaster RTP 1. On February 5th, CMTV registered an average daily share of 10.7 per cent, compared to 9.1 per cent for RTP1. This was also the best result ever […]
Following the announcement of ITV AdVentures Invest, a Media for Equity initiative, ITV has now concluded its first investment in what3words Limited. what3words is a uniquely accessible location service, which has divided the world into a grid of 3 metre squares, giving each its own three-word identifier: a what3words address. For example, the front door […]
The UK market for video games reached a record £7 billion (€8.1bn) in 2020, an increase of +29.9 per cent from 2019, beating 2018’s previous record by more than a billion pounds, according to figures from The Association for UK Interactive Entertainment (Ukie). While 2020 was a difficult year for many, with impacts of the […]