NBCUniversal has confirmed that automotive manufacturer General Motors (GM) will become the first brand to integrate with NBCUnified, its holistic first-party data and identity platform that unites NBCUniversal’s network of consumer touchpoints into a scaled offering for marketers within One Platform, its industry standard for buying and selling premium video. GM’s integration with NBCUnified is […]

Automotive manufacturer General Motors (GM) and US multiplay telco AT&T will bring 5G cellular connectivity to millions of GM vehicles coming off the assembly line over the next decade in the United States. GM and AT&T are working together to set the benchmark for automotive connectivity with a fifth-generation cellular network architecture to meet the […]