The European Commission has informed Google of its preliminary view that the company breached EU antitrust rules by distorting competition in the advertising technology (adtech) industry. The Commission takes issue with Google favouring its own online display advertising technology services to the detriment of competing providers of advertising technology services, advertisers and online publishers. The […]

The use of automation and machine learning technology to purchase and display digital ads to segmented audiences in real time is set to increase dramatically over the next three years, according to research from AI enterprise SaaS advertising platform Alfi. Findings reveal that