Omdia research has benchmarked the leading cloud platforms in the games industry. Omdia’s Market Radar: Cloud Platforms for Games 2023 finds that the market for cloud and related services in the games industry will be worth over $12 billion in 2023. The report analyses in detail the capabilities of the seven leading players in this […]
Mediaocean, the mission-critical platform for omnichannel advertising, has announced a deeper connection with Google for activation within the Flashtalking Social Ads Manager (formerly known as Scope by 4C) alongside Facebook, Instagram, LinkedIn, Pinterest, Snap, Twitter and TikTok. Through Flashtalking Social Ads Manager, brands and agencies can use advanced tools and AI to create personalized ad campaigns […]
Cinewav, a technology that puts live event audio in pockets, is looking to expand its presence in the live events, sports and broadcast sector. The platform has already been successfully enjoyed by thousands of guests at outdoor cinema events and at festivals including Vivid Sydney 2023 where Cinewav enriched dozens of immersive, super-sized light, drone […]
XL8, a Silicon Valley tech company providing AI-powered machine translation technology, has announced its selection for the Google for Startups Cloud Programme. This partnership with Google represents a significant milestone for XL8’s future growth and development. By joining this programme, XL8 says it gains access to a wide array of invaluable resources that will greatly […]
Madhive, the technology company engineered for modern TV advertising, has announced that Kaplan has joined the company as Chief Revenue Officer. In this new position, Kaplan is responsible for accelerating the adoption of Madhive’s full-stack TV enterprise software, empowering TV buyers to capitalise on the streaming era with a programmatic solution. Kaplan brings 20+ years […]
In the latest expansion of their global collaboration, Quickplay is collaborating with Google Cloud to drive new digital transformation opportunities for content providers, streaming providers and broadcasters in the Middle East. The two companies are building on a shared history of cloud innovation to bring to market regionally optimized solutions that leverage Google Cloud’s new […]
Kantar, the marketing data and analytics company, has released its latest Worldpanel ComTech Smartphone Operating System (OS) data. The study reveals signs of market stabilisation, whilst Apple continued to lead against Android-based competitors. Kantar’s Global OS study uncovers the following behaviours within the Global Smartphone market in Q1 2023: The global Smartphone market has shown […]
Northern Sky Research (NSR) says that Elon Musk’s Starlink broadband-by-satellite system has “singlehandedly accelerated connected vehicle development” and Recreational Vehicles (RVs) in particular. NSR says Starlink’s service for RVs fand its much lower pricing offer than competitors, has leveraged production at scale for terminals, as well as subsiding costs to attain higher market share. This […]
Ateme, the specialist in video compression, delivery, and streaming solutions, has announced that its video processing and delivery products can now be purchased on Google Cloud Marketplace. Ateme products – which include sustainable technology systems and long-term video solutions in the cloud – are available on both public and private offer. “In today’s ever-changing world […]
Search marketing is on the cusp of its most consequential transformation since Google first introduced its sponsored keyword search auction over 20 years ago, and the more recent introduction of the use of data and algorithms to provide greater personalisation in search results. Now a third era of search beckons – one defined as much […]