The winners have been announced for the prestigious British Animation Awards 2024 at a ceremony held at London’s BFI Southbank, presented by comedian Henning Wehn. Now in their 28th year, the British Animation Awards (BAAs) attract the great and the good from one of the nation’s most successful creative industries to this biennial celebration of […]
Channel 4 Sales has secured retailer Waitrose, in a deal brokered by MG OMD, as the new sponsor of The Great British Bake Off. As the official broadcast sponsor, Waitrose idents will feature around the forthcoming Bake Off line up on Channel 4 including: The Great British Bake Off, The Great British Bake Off: An […]
Not-for-profit, affordable healthcare provider Benenden Health and Channel 4 have partnered for a second time with a mission to improve the nation’s health, encouraging families and friends to check in on their physical and mental health in a series of TV adverts. The campaign is supported by Channel 4 talent including AJ Odudu, who highlights the importance […]
Channel 4 has unveiled the results of a UK-first public trial with 15 brands on new streaming ad formats which deliver an 81 per cent boost in long-term brand recall. The trial, with registered Channel 4 streaming users, explored whether different ad formats such as solus takeovers and reduced ad loads can optimise effectiveness. Following […]
Channel 4 has published its 2022 Annual Report which it says shows “strong and resilient results, with solid building blocks for future growth in place”. 2022 performance highlights include: All-time record £713 million (€835.2m) invested in British content Ended year with £1.14 billion revenues, topping £1 billion for second consecutive year Digital revenues increased 14 […]
BBC Studios will launch BBC Nordic and BBC Nordic+, an enhanced linear channel and dedicated on-demand service for Norwegian, Swedish, Danish, Finnish and Icelandic viewers from April 17th. Linear channel BBC Nordic brings together the best content from BBC Brit and BBC Earth and will replace them in the current channel mix. BBC Nordic+, a […]
Bafta nominated Cal Turner is to join Channel 4’s Factual Entertainment department as commissioning editor. Turner, who joins from Naked has worked across some of the most popular British factual entertainment formats from The Apprentice and Snowflake Mountain, to Grand Designs and 60 Days with Ed Stafford. Working to Head of Factual Entertainment, Alf Lawrie, Turner […]
Channel 4 has announced supermarket Sainsbury’s as the new exclusive broadcast sponsor of the entire The Great British Bake Off franchise from 2022 in a multi-year deal, marking the biggest sponsorship deal of the show to date. Sainsbury’s Taste The Difference range will be the broadcast sponsor across the franchise which includes the upcoming thirteenth […]
Hours before he was sacked in a reshuffle, former Media Minister John Whittingdale announced new measures which he said will protect the creation of British TV, and help public service broadcasters (PSBs) compete with the US streaming giants in the digital age. In a keynote speech to the Royal Television Society Cambridge Convention, Whittingdale, a […]