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Here We Flo named £1m Grand Prix Winner of the Sky Zero Footprint Fund

Sky has announced the Grand Prix winner of its Sky Zero Footprint Fund initiative – a £2m advertising fund which supports and inspire others to join the journey to Net Zero Carbon. The fund was established to help accelerate and amplify initiatives that drive positive behavioural change and tangible impact towards creating a more sustainable […]

October 19, 2021

Forecast: TV ad market to grow 19% this year

GroupM has releasing the findings from its This Year Next Year UK 2021 Forecast update, which provides forecasts of media companies’ advertising revenues for 2021. It now expects the overall advertising market to grow by 30 per cent this year vs the previous estimate of 24 per cent published in the June findings. This is […]

September 29, 2021

GroupM signs multi-year deal with Kantar

GroupM UK, WPP’s media investment group, has signed a long-term deal to use Kantar’s Great Britain TGI consumer survey data to support its audience targeting and media planning. Kantar’s Great Britain TGI survey gives a detailed picture of day-to-day consumer behaviours, attitudes, and media consumption. GroupM UK’s contract renewal comes amid Kantar’s ongoing investment in […]

July 5, 2021

Forecast: Global advertising to grow by 19%

Midway through 2021, advertising growth for the year is far exceeding previous expectations thanks, in no small part, to the pandemic, according to media investment firm GroupM. This has led to a major revision of its global forecast for this year and beyond. Many of the factors causing this faster growth were in place pre-pandemic, […]

June 16, 2021

GroupM taps SpotX

SpotX, the global video advertising platform, has signed a strategic agreement with GroupM, the media investment group of WPP, to serve as the primary partner for all programmatic digital video and OTT inventory. The partnership is being debuted in the US with the intention to scale it globally into other markets. As part of the […]

October 27, 2020

Essence brings Balan as Shakuntala Devi to Vedantu’s MasterTalks

Essence, a global data and measurement-driven media agency which is part of GroupM, has announced its collaboration with live online learning platform Vedantu to feature Bollywood actress Vidya Balan as celebrated mathematician Shakuntala Devi in Vedantu’s MasterTalks with Achievers series. As Vedantu’s integrated media agency of record, Essence led content innovation, media planning and media […]

September 3, 2020

DoubleVerify appoints Smith as Chief Product Officer

DoubleVerify (DV), a software platform for digital media measurement, data and analytics, has announced the appointment of Jack Smith as Chief Product Officer, Demand Solutions. In this newly created role, Smith will be responsible for advancing DV’s agency and brand advertiser solutions portfolio, with a focus on high-growth emerging channels, such as CTV. Smith will […]

August 17, 2020

Discovery Italia highest audience growth in Italy

Discovery Italia has seen the highest growth in audience share over 24 hours (+8 per cent) among Italian broadcasters during the first six months of 2020. However, the Covid-19 health emergency impacted the group’s advertising sales, dropping by 14.6 per cent in the first four months of 2020 (-49 per cent in April alone). On […]

July 20, 2020

Forecast: Global TV advertising to decline 17.6% in 2020

The global mid-year forecast from media investment company GroupM shows declines in consumer and advertising spend across the board. Covid-19 sharply transformed the global advertising economy from a 6.2 per cent growth rate in 2019 to a decline of 11.9 per cent, excluding the effects of increased US political advertising. This decline returns the industry […]

June 24, 2020

Mehta to lead Cinema and OOH for GroupM India

GroupM, the media investment group of WPP, has announced Ajay Mehta, as Managing Director of Cinema (ITV) and OOH (Kinetic). Prior to this he used to be the MD of ITV. Mehta will also be joining the GroupM India Executive Committee (ExCo). Speaking on the development, Prasanth Kumar – CEO, GroupM South Asia said, “We […]

June 9, 2020