Advanced Television

groupm

Xandr enables multiple TV currencies for data-driven linear campaigns

Xandr has announced a new standardized and flexible data framework, in collaboration with some of the industry’s leading data providers, 605, Comscore, EDO, Samba TV, TVision and VideoAmp. This capability will enable customers to seamlessly activate their preferred viewership or engagement data currency for data-driven linear campaigns using Xandr’s buy and sell-side advanced TV platforms, […]

April 21, 2022

C4, Motion Content launch ethnic prodco fund

Channel 4 and Motion Content Group have launched a multi-million pound fund to boost commissions from small and medium sized ethnically diverse-led production companies. The Channel 4 and Motion Content Group Diverse Indies Fund will be editorially overseen by Channel 4 Senior Commissioning Editor Vivienne Molokwu (picturd). For Motion Content Group (part of GroupM, WPP’s […]

March 18, 2022

Magnite selected by GroupM

Magnite, the independent sell-side advertising platform, has been chosen to power the GroupM Premium Marketplace in the US and Canada as well as a global preferred technology partner. GroupM will consolidate its programmatic media buying across omnichannel environments including CTV, digital video, and display within Magnite in the US and Canada. GroupM will leverage Magnite […]

February 25, 2022

Finecast new hires

Finecast, an addressable TV provider, has announced the appointment of Laura Hicks as Global Head of Market Development and Dominic Fawcett as Global Client Partner to further drive best in class client strategy on a global scale. These two new roles will sit across both Market Development and Client Leadership and report into Nicola Lewis, […]

January 31, 2022

Study: Ad fraud held under 1% in TAG-certified channels

The digital ad industry reached a milestone accomplishment in its decade-long battle against ad fraud by holding invalid traffic (IVT), a key measure of such fraud, below 1 per cent in US supply chain channels where multiple participants had adopted the same high anti-fraud standards, according to a study released by the Trustworthy Accountability Group […]

November 5, 2021

Here We Flo named £1m Grand Prix Winner of the Sky Zero Footprint Fund

Sky has announced the Grand Prix winner of its Sky Zero Footprint Fund initiative – a £2m advertising fund which supports and inspire others to join the journey to Net Zero Carbon. The fund was established to help accelerate and amplify initiatives that drive positive behavioural change and tangible impact towards creating a more sustainable […]

October 19, 2021

Forecast: TV ad market to grow 19% this year

GroupM has releasing the findings from its This Year Next Year UK 2021 Forecast update, which provides forecasts of media companies’ advertising revenues for 2021. It now expects the overall advertising market to grow by 30 per cent this year vs the previous estimate of 24 per cent published in the June findings. This is […]

September 29, 2021

GroupM signs multi-year deal with Kantar

GroupM UK, WPP’s media investment group, has signed a long-term deal to use Kantar’s Great Britain TGI consumer survey data to support its audience targeting and media planning. Kantar’s Great Britain TGI survey gives a detailed picture of day-to-day consumer behaviours, attitudes, and media consumption. GroupM UK’s contract renewal comes amid Kantar’s ongoing investment in […]

July 5, 2021

Forecast: Global advertising to grow by 19%

Midway through 2021, advertising growth for the year is far exceeding previous expectations thanks, in no small part, to the pandemic, according to media investment firm GroupM. This has led to a major revision of its global forecast for this year and beyond. Many of the factors causing this faster growth were in place pre-pandemic, […]

June 16, 2021

GroupM taps SpotX

SpotX, the global video advertising platform, has signed a strategic agreement with GroupM, the media investment group of WPP, to serve as the primary partner for all programmatic digital video and OTT inventory. The partnership is being debuted in the US with the intention to scale it globally into other markets. As part of the […]

October 27, 2020