Advanced Television


Study: 20% AVoD kids ads inappropriate

Findings from a new study from contextual-first, global digital advertising platform GumGum indicate that 20 per cent of all ad breaks targeted to children contained at least one inappropriate ad, including ads for alcohol, casinos, gambling, adult hygiene, pharmaceuticals, and foods with high sugar/fat content. GumGum conducted a human review of over 100 children’s shows […]

March 10, 2023

GumGum, JW Player partnership

GumGum, a contextual-first global digital advertising platform, has announced a partnership with JW Player (JWP), the video platform for broadcasters, publishers, and video-driven businesses, to leverage Verity when placing contextually relevant and brand safe video ads. Verity will work with JWP to analyse ads and create a private marketplace (PMP) that targets JWP’s video inventory […]

July 20, 2022

Study: Overlay ads more memorable than video ads

MAGNA Media Trials, MAGNA’s proprietary research offering, has announced a study in partnership with GumGum, a specialist in contextual intelligence technology, that dives deep into how brands can stand out on connected TV (CTV). Breaking Through: Moving Beyond the Commercial Break on CTV finds that brands should consider leveraging overlay ads as an additional touchpoint […]

May 3, 2022