Advanced Television

gumgum

GumGum, JW Player partnership

GumGum, a contextual-first global digital advertising platform, has announced a partnership with JW Player (JWP), the video platform for broadcasters, publishers, and video-driven businesses, to leverage Verity when placing contextually relevant and brand safe video ads. Verity will work with JWP to analyse ads and create a private marketplace (PMP) that targets JWP’s video inventory […]

July 20, 2022

Study: Overlay ads more memorable than video ads

MAGNA Media Trials, MAGNA’s proprietary research offering, has announced a study in partnership with GumGum, a specialist in contextual intelligence technology, that dives deep into how brands can stand out on connected TV (CTV). Breaking Through: Moving Beyond the Commercial Break on CTV finds that brands should consider leveraging overlay ads as an additional touchpoint […]

May 3, 2022