Advanced Television

Happydemics

Happydemics raises €13m funding

Happydemics, a specialist in brand metrics and ad performance measurement, has announced it has raised €13 million in Series B funding. The private equity round, led by Wille Finance and Adelie Capital, will see the company ramp up its global expansion into the UK and continue its work with marketers looking to get better returns […]

December 3, 2024

FreeWheel confirms attribution partnerships

Suggesting that the partnerships will allow advertisers and agencies to attribute more accurately TV ad spend and monitor campaign performance more efficiently video advertising software specialist FreeWheel has confirmed its commitment to work with three attribution partners – TV advertising platform Adalyser, market research provider Happydemics, and cross-platform TV ad measurement specialist TVSquared. Freewheel says […]

April 8, 2021