Advanced Television

Harris Poll

Survey: Under half of US voters have traditional TV

Samba TV, a provider of television technology and omniscreen advertising and analytics, has announced findings from a survey conducted in tandem with global research firm HarrisX. The survey of more than 2,300 US adults who are registered to vote in November offers a window into the future of political engagement. In both ten key battleground […]

October 13, 2022

Roku: Streaming ads better than broadcast

Roku has announced findings from its 2022 Annual Holiday Consumer Shopping study in partnership with The Harris Poll. This year’s survey of nearly 2,000 US adults who plan to purchase gifts finds that holiday shoppers plan to shop earlier, increase spend, and turn to TV streaming for entertainment and information. “The holidays reveal the shopping […]

September 16, 2022

Survey: 74% concerned about brands tracking online behaviour

Data reveals that 75 per cent of US and UK consumers are not comfortable purchasing from a brand with poor personal data ethics. The survey, conducted by The Harris Poll on behalf of Permutive and consisting of over 3,000 US and UK based adults, shows consumers are concerned about their data privacy, being tracked online, […]

July 21, 2022

Survey: Americans plan to stream more this Xmas

Roku has announced findings from its 2020 Holiday Consumer Shopping study in partnership with The Harris Poll, offering insights into the rapidly evolving US consumer shopping landscape as the country heads towards its first holiday season since the pandemic started. The findings of the survey of more than 2,000 US adults also offers a deep […]

October 7, 2020