PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, and Havas Media have announced the results of a new joint solution that exceeded viewability targets in cookieless environments. Data from Havas Media reveals that campaigns powered by the new integrated solution achieve a video completion rate of 73 per cent (versus […]
Havas Media Group (HMG) North America and Samba TV are partnering to integrate Samba TV’s OTT and linear television viewing data into Converged, HMG’s proprietary audience and data management platform. With this partnership, HMG North America will become the first major agency holding company to fully integrate Samba TV’s TV and gaming viewership data. Samba […]
Say It Now, the London-based, leading adtech firm specialising in voice commerce, has agreed to an exclusive partnership with Havas Media Group (HMG) to act as the group’s partner in voice commerce in Canada. Launched in 2018, Say It Now is a voice marketing and commerce business with a unique product set in a rapidly […]