HBA Media announced a partnership with Genius Sports to launch ‘Crown Jewels Racing Fantasy’ (CJRFantasy) – the first international horse racing fantasy game. As the established leader in the international distribution of horse racing media rights, HBA Media works with broadcasters worldwide representing renowned races including Royal Ascot, the Saudi Cup, the Breeders’ Cup, Hong […]
Ascot Racecourse and HBA Media (HBA) have extended their international media and distribution rights agreement with a newly awarded four-year-term. The deal will run from January 2024 till the end of 2027 and includes all five days of the Royal Meeting. The agreement also covers the King George VI and Queen Elizabeth QIPCO Stakes and […]
On November 3rd and 4th, the two-day Breeders’ Cup World Championship returns to Santa Anita Park in Arcadia, Calif marking the 40th year of the event. This will launch-pad a bumper broadcast window of international racing, with Australia’s biggest horse racing festival – the Melbourne Cup Carnival – beginning at Flemington Racecourse on the same […]
HBA Media’s has announced the completion of three new deals, strengthening the agency’s international racing portfolio. HBA has partnered with the Hong Kong Jockey Club to distribute seven international Group 1 contests staged over two principal race days highlighted by the Longines Hong Kong International Races in mid-December which features the Hong Kong Sprint, Mile, […]
The Pegasus World Cup presented by Baccarat (G1) on January 28th will reach over 135 territories through broadcast distribution courtesy of HBA Media. Held in Miami, the first major flat event of 2023 has attracted legendary jockey Frankie Dettori, who will ride in the feature race for his final time as he starts his international ‘swansong’ […]
This week sees two prestigious international horseracing events – the Lexus Melbourne Cup and the Breeders’ Cup – attract a widespread global audience courtesy of specialist distributors HBA Media. The Lexus Melbourne Cup, which took place in the early hours of November 1st, entered its 162nd year with 20 broadcasters showcasing the event live in […]
Globally renowned horserace Qatar Prix de l’Arc de Triomphe (October 2nd) has attracted increased worldwide coverage in 2022. The Arc will bring together a truly international field endorsed by widespread broadcast exposure. HBA Media, in its first year as France Galop’s dedicated global horseracing distribution partner, has secured the event greater broadcast reach and exposure […]