Advanced Television

hbbtv

HbbTV Symposium and Awards 2024 in London this November

The 12th HbbTV Symposium and Awards will take place on November 14th-15th in London, UK. This was announced by the HbbTV Association, a global initiative dedicated to providing open standards for the delivery of advanced interactive TV services through broadcast and broadband networks for connected TV sets and set-top boxes.The annual key summit of the […]

March 21, 2024

Demo of HbbTV ADB2 at DVB World 2024

Verance, a provider of standards-based watermarking, today announced its demonstration of the integration of Verance Aspect watermarking technology into the Hybrid Broadcast Broadband TV (HbbTV) ecosystem. This demo, taking place at the 2024 DVB World Conference (exhibition area, booth number 6), features content and interactive applications from leading German broadcasters ARD, RTL Deutschland and ZDF. […]

March 19, 2024

HbbTV updates Operator Application spec

The HbbTV Association, a global initiative dedicated to providing open standards for the delivery of advanced interactive TV services through broadcast and broadband networks for connected TV sets and set-top boxes, has announced the release of an updated version of the HbbTV Operator Application specification. When there is agreement between a platform operator and smart […]

November 24, 2023

HbbTV unveils jury for HbbTV Awards 2023

The HbbTV Association, a global initiative dedicated to providing open standards for the delivery of advanced interactive TV services through broadcast and broadband networks for connected TV sets and set-top boxes, is pleased to announce that the jury has been appointed for the HbbTV Awards 2023.The jury members are: Nicole Agudo Berbel, Seven.One Entertainment Group […]

September 25, 2023

RTL AdAlliance, The Trade Desk programmatic partnership

RTL AdAlliance, the international total media sales house of RTL, and global advertising technology leader The Trade Desk are joining forces to expand the programmatic buying infrastructure for linear TV advertising across Europe. In a first step towards integrated programmatic TV buying, the partners enable the programmatic buying of addressable TV spot replacements and in-programme […]

June 19, 2023

HbbTV updates Test Suite and DASH DRM

The HbbTV Association, a global initiative dedicated to providing open standards for the delivery of advanced interactive TV services through broadcast and broadband networks for connected TV sets and set-top boxes, has announced the release of updated versions of the HbbTV Test Suite and the DASH DRM Reference Application.The 2023-1 HbbTV Test Suite, developed by […]

April 24, 2023

HbbTV updates core specification

The HbbTV Association, a global initiative dedicated to providing open standards for the delivery of advanced interactive TV services through broadcast and broadband networks for connected TV sets and set-top boxes, has published version 2.0.4 of its core specification. The three main highlights of the new version are the integration with voice assistants, with accessibility […]

March 14, 2023By Colin Mann

HbbTV Targeted Ad deployment boosted

Major industry players are taking action to firmly deploy the HbbTV specification for Targeted Advertising, HbbTV-TA, in the European market, opening possibilities for new monetisation opportunities for broadcasters, advertisers and manufacturers. This was one of the developments discussed at the recent 10th HbbTV Symposium and Awards 2022. The event was attended by around 200 participants […]

November 24, 2022

DTG updates D-Book

The DTG has released D-Book 12.7 – the latest update to the technical specification for all digital terrestrial television products and services in the UK market. Produced in partnership with industry, and based on International Standards, the D-Book ensures interoperability across the chain from broadcaster to the viewer, enabling manufacturers and service providers to deliver […]

October 31, 2022

DVB works towards improved features in HbbTV

The DVB Project has published a set of Commercial Requirements for the extension and revision of some core DVB specifications to support better signalling of accessibility services. The work relates specifically to the HbbTV Accessibility Framework. The Commercial Requirements, published as DVB BlueBook C102, will guide technical work to update the existing DVB-SI, DVB-I and DVB-DASH […]

October 10, 2022