Advanced Television

hbbtv

DTG mandates HbbTV

The DTG has released D-Book 12.6 – the latest update to the universally-deployed standard in UK Digital Television. Created with industry, continually reviewed, and updated annually, the D-Book sets out the technical interoperability requirements for digital terrestrial and hybrid delivery television in the UK, underpinning Freeview, YouView, Freesat, EE TV, BT TV and TalkTalk TV. […]

October 28, 2021By Colin Mann

MTV, Sofia Digital make linear digital video ads interactive on Smart TV

MTV Oy and Sofia Digital have jointly developed a new way to make advertising interactive when watching content on Smart TV. The solution helps to enable clickable campaigns to be activated through TV-screen using companion devices, like smartphones. This solution answers the problem, which many advertisers have – namely identification and targeting of individual TV […]

September 27, 2021

Germany: WDR uses TeraVolt’s SmartPages

German TV station WDR now uses TeraVolt’s operating system SmartPages to maintain its HbbTV application for the “Sendung mit der Maus” (“The Show with the Mouse”). This is a very popular German TV programme for kids, which utilises a concept similar to Sesame Street. Since 1971, it is being produced by WDR, which is part […]

September 2, 2021

HbbTV releases v2021-2 of Conformance Test Suite

The HbbTV Association, a global initiative dedicated to providing open standards for the delivery of advanced interactive TV services through broadcast and broadband networks for connected TV sets and set-top boxes, has announced the publication of a new version of the HbbTV Conformance Test Suite. The new version, developed by the HbbTV Testing Group, is […]

August 31, 2021

STB targeted ad solution from HbbTV

The HbbTV Association, a global initiative dedicated to providing open standards for advanced interactive TV services through broadcast and broadband networks to connected TV sets and set-top boxes, has published the second phase of its solution for Targeted Advertising (TA). This enables substitution of broadcast adverts with targeted adverts in situations where the broadcast TV […]

July 20, 2021

Mediengruppe RTL Deutschland, TP Vision bring HbbTV TA standard to smart TVs

Mediengruppe RTL Deutschland is working with TV manufacturer TP Vision to promote the rollout of addressable TV in Germany. The two companies have concluded a cooperation agreement based on the implementation of the HbbTV specification for targeted advertising (HbbTV TA) in Philips Smart TVs. HbbTV TA enables a new level of addressable TV implementation, where, […]

June 17, 2021

HbbTV releases updated test suite

The HbbTV Association, a global initiative dedicated to providing open standards for advanced interactive TV services. has announced the simultaneous release of the 2021-1 version of the HbbTV Conformance Test Suite and the Test Assertions Repository (TAR). The new version is called v2021-1; it is the first major release of the Test Suite in 2021. […]

May 10, 2021

Switch Media provides Framework for Freeview Australia’s HbbTV service

Switch Media, a provider of online video technology, has announced that it has delivered Freeview Australia’s new integrated Hybrid Broadcast Broadband TV (HbbTV) service, which launched on 12th April 2021. A long-term technology partner, Switch Media previously worked with Freeview Australia to deliver its world-first Freeview FV mobile app as well as its Freeview Plus […]

April 29, 2021

Spain: Mediaset, Google HbbTV ad deal

Mediaset Spain and Google have signed an agreement to create an adserver that gathers together all metrics, data and cross-media segmentation in one single platform to easily manage digital advertising on all devices – above all connected TV and HbbTV. With the deal, Mediaset will have a unified inventory that will enable it to develop […]

April 21, 2021From David Del Valle in Madrid

France: arte.tv trials HbbTV DTT

Ramping up its digital development, Arte has launched its VoD service, arte.tv, as an experimental channel on France’s DTT platform through the HbbTV standard. Authorised by TV regulatory body the CSA, the service will be trialled for an initial period of six months and will reach 23 per cent of the DTT homes owning connected […]

April 12, 2021