Advanced Television


Forecast: SVoD revenues $127bn by 2029

Global SVoD revenues will reach $127 billion (€119bn) by 2029; up from $107 billion in 2023, according to the Global SVOD Forecasts report from analyst firm Digital TV Research. The US and China will account for half of the 2029 total. The US will add $2 billion of the $20 billion extra SVoD revenues between […]

September 25, 2023

Report: Prime Video leads streamers in Spain

Prime Video is the market leading streaming service in Spain once again, according to the latest data from GECA, with a 67.3 per cent audience share. Netflix is a close second with 65.2 per cent, followed by Disney+ with 37.3 per cent (a significantly growth), HBO Max with 31 per cent, Movistar Plus with 22.4 […]

August 4, 2023From David Del Valle in Madrid

Warner Bros Discovery greenlights When Nobody Sees Us

Warner Bros Discovery (WBD) has announced the greenlight and start of production of 8 x 50” Max Original When Nobody Sees Us based on the novel of the same name by Sergio Sarria and published by Espasa. Daniel Corpas leads the writing team, with the collaboration of Arturo Ruiz and Isa Sanchez. Enrique Urbizu will […]

June 27, 2023

Baltics: WBD signs HBO deal with Go3

Warner Bros Discovery (WBD) is expanding its existing content deal with Go3, the Baltics OTT service, to bring HBO and Max Originals content to subscribers in Lithuania, Latvia and Estonia. The deal will see a library of HBO and HBO Max content, including House of the Dragon, Succession (pictured), Boardwalk Empire, True Blood, The Wire, The Sopranos, […]

June 26, 2023

HBO Max price hikes across Europe

Warner Bros Discovery has raised the price of a HBO Max monthly subscription for the first time since launch. In Spain and Finland the SVoD service will cost an additional €1 to €9.99; in Portugal a subscription will also rise €1 to €7.99; in Bulgaria the price will rise from €4.99 to €6.99; in Norway […]

June 14, 2023

Data: Hulu top streaming advertiser in US

Data insights from AdImpact, the SaaS platform that tracks and analyses advertising occurrence and expenditure data across media channels, point to a thriving streaming market. In 2021, AdImpact reported 2.3 million airings related to streaming platforms in the US, and this figure increased to 2.8 million in 2022. For 2023, the company analysed some streaming […]

May 3, 2023

WBD unveils unified Max SVoD

Max is to be the name for the SVoD service from Warner Bros Discovery which will replace HBO Max and discovery+. Set to launch in the US on May 23rd, with European rollout scheduled for 2024, Max will incorporate HBO Originals, Warner Bros films, Max Originals, the DC universe, the Wizarding World of Harry Potter, […]

April 13, 2023By Colin Mann

Bubble bursting and bundles

Everyone knows the old fable about the Emperor and his lack of clothing. One person eventually calls out his nakedness and, eventually, everyone agrees; the collective illusion, the group think, is broken. The first truth-teller has to be brave, or have nothing to lose. But, in some ways, the most important figure is the second […]

March 27, 2023

HBO Max; back to bundling

The head of HBO Max, Casey Bloys, told Series Mania in France about the future of HBO Max, including the upcoming merge with Discovery+. Bloys said this included plans to have HBO Max replicate the cable TV bundle to give you everything in one place. “It is replicating that cable bundle, where you can get […]

March 24, 2023

Analyst: ‘Disney+ AVoD faster start than Netflix’

Disney’s ad-supported D2C tier has made a faster start than Netflix’s equivalent product, according to Jonathan Carson , Co-Founder and CEO of measurement and analytics company Antenna. In a blog post, he notes that ad-supported streaming continues to be one of the most important stories in the subscription video space as the market reacts to […]

March 20, 2023By Colin Mann