FreeCast and DirecTV Multifamily have announced a distribution agreement in the US that authorises FreeCast to market and sell DirecTV streaming services in Multifamily housing. FreeCast is now a licensed distributor of DirecTV services across apartments, condominiums, HOAs, student housing, and senior living communities. As FreeCast expands its presence in the multifamily sector, this deal […]
Warner Bros Discovery (WBD) has announced the extension of its exclusive rights to show the Giro d’Italia, Giro d’Italia Women and the best men’s and women’s Italian road cycling races for viewers in Europe and US. The new deal between WBD and RCS Sport, lasting until at least 2029, extends WBD’s association with La Corsa Rosa, the season’s first […]
Streaming platforms have adapted the traditional advertising model to the digital era, using geo-targeted campaigns, personalised marketing and interactive shopping tools that allow viewers to purchase products directly from their screens, according to esearch conducted in Spain. The study was led by José Antonio Cortés Quesada from International University of La Rioja, alongside Ainhoa García-Rivero, […]
Following the UK launch of HBO Max on March 26th, the British Board of Film Classification (BBFC) has confirmed the successful deployment of its first AI tool to support BBFC Compliance Officers in the classification of the streaming service’s entire library. The BBFC notes that this is the first time it has developed and deployed […]
JioHotstar and Warner Bros Discovery [WBD] have announced a partnership expansion that brings HBO Max to India exclusively on JioHotstar. Available immediately, the HBO Max hub offers a library of content from iconic brands, including HBO, Max Originals, Warner Bros Pictures, Warner Bros Television and DC Studios. Kevin Vaz, CEO – Entertainment, JioStar, commented: “This […]
HBO Max reached 1.5 million UK subscribers within its first five days after launching on March 26th, based on scaled estimates of sign-ups and service activations from Ampere Analysis’s SVoD Economics dataset. This initial surge reflects strong early adoption, with further significant growth expected beyond this period, particularly driven by TNT Sports content on HBO […]
Jacob Tierney, who worked on the Heated Rivalry show, is set to work on a new TV show called Alexander. Tierney is going to be writing, producing, and directing the show, using his strong creative vision to bring the ancient leader to life. He’s openly said in the past that he has a very strong […]
HBO released the trailer for its upcoming Harry Potter and the Philosopher’s Stone series on March 25th, delivering +277 million organic (non-paid) views across platforms in its first 48 hours, becoming the most-watched trailer in HBO and HBO Max history and exceeding the previous record (set by The Last of Us season 2) by more […]
HBO Max, the SVoD service from Warner Bros Discovery (WBD), has made its long-awaited debut in the UK and Ireland, completing the service’s European rollout, with subscriptions starting at £4.99 per month for the Basic with Ads tier – which will be bundled into Sky TV subscriptions at no additional charge for eligible customers. The […]
HBO Max, the Warner Bros Discovery (WBD) streaming service, has agreed a first look deal with independent producer Domingo Corral – former Head of Content at Movistar Plus+ – for exclusive TV services in Spain, with a first project already in development. Corral commented: “I am delighted to have found a partner with whom I can […]