Advanced Television

HBO Max

Forecast: Netflix to remain SVoD leader

Global SVoD subscriptions will increase by 475 million between 2021 and 2027 to reach 1.68 billion, according to the SVOD Forecasts Update report from analyst firm Digital TV Research. Six US-based platforms will account for 47 per cent of the world’s total in 2027. “Our forecasts in June had Disney+ [274 million subscribers] overtaking Netflix […]

September 20, 2022

HBO launches ‘Fifty Years of Firsts’ campaign

In celebration of HBO’s 50th anniversary on November 8th, the pay-TV brand has launched its ‘Fifty Years of Firsts’ campaign. “HBO’s legacy is one of telling groundbreaking stories. Fifty Years of Firsts celebrates the works of those who elevated the entertainment experience and gives a look ahead from those who will continue to do so […]

September 20, 2022By Nik Roseveare

Forecast: APAC to add 205m SVoD subs by 2027

Asia Pacific will have 746 million SVoD subscriptions by 2027, up from 541 million in 2021, according to the Asia Pacific SVOD Forecasts report from analyst firm Digital TV Research. China will have 364 million SVoD subscriptions in 2027 – or 49 per cent of the region’s total. India will add 92 million to reach […]

September 15, 2022

Forecast: W Europe to add 73m SVoD subs

Western Europe will have 238 million SVoD subscriptions by 2027, up from 165 million by end-2021, according to the Western Europe SVOD Forecasts report from analyst firm Digital TV Research. Six US-based platforms will account for 81 per cent of all SVoD subscriptions by 2027. Netflix will have 62 million subscribers by 2027 – 3 […]

September 12, 2022

Forecast: E European SVoD revenues at $2.9bn by 2027

Eastern European SVoD revenues will reach $2.95 billion (€2.94bn) by 2027 – up from $1.60 billion in 2021, according to the Eastern Europe SVOD Forecasts report from analysis firm Digital TV Research. Poland will be the only country to generate more than $1 billion by 2027. “Excluding Russia and Ukraine – no mean feat considering […]

September 5, 2022

Primetime Account IQ from Adobe

Digital experience specialist Adobe has launched Adobe Primetime Account IQ aimed at enabling video streaming services to identify and understand credential sharing activity, measure the impact of applying actions, and effectively monetise subscriber behaviour. Adobe notes that nearly four in 10 Americans are using someone else’s streaming account and 29 per cent of all D2C […]

August 23, 2022By Colin Mann

Nielsen: Streaming viewing passes cable

Nielsen has revealed that streaming usage surpassed cable in July to claim the largest share of US television viewing for the first time, according to The Gauge, Nielsen’s monthly total TV and streaming snapshot. Streaming represented a record 34.8 per cent share of total television consumption, while cable and broadcast came in at 34.4 per […]

August 19, 2022

Forecast: Africa SVoD subs to triple by 2027

Africa will have 13.64 million paying SVoD subscriptions by 2027, up from 4.9 million at end-2021, according to the Africa SVOD Forecasts report from analyst firm Digital TV Research. Only 6.6 per cent of TV households will pay for at least one subscription by 2027 – up from 3.9 per cent at end-2021. “As well […]

August 18, 2022

WBD axes 70 HBO staff

Warner Bros Discovery (WBD) has laid off around 70 workers at HBO and the HBO Max streaming service – equating to 14 per cent of the workforce. Unscripted and live-action family programming for HBO Max, the streaming service, were most affected according to a report in The New York Times. Other cuts impacted HBO Max’s […]

August 16, 2022

KPN, HBO Max collaboration

Customers of Dutch multiplay telco KPN will soon be able to watch entertainment from SVoD service HBO Max through their services thanks to a multi-year collaboration. From September 2022, KPN customers can add an HBO Max subscription to their KPN Internet, TV or Mobile subscription – making the streaming service available to 3.6 million Dutch […]

August 15, 2022