Advanced Television

hdmi

Prediction: Roku gets bought out in 2022

With the TV business evolving and technology changing viewers’ habits, the analysts at Hub Entertainment Research have mapped their top 5 predictions for the TV industry in 2022. Hub’s first prediction is that streaming player Roku will be bought out… 1) Roku Gets Bought: A leading player in the market buys Roku, which facilitates Roku’s […]

December 14, 2021

ExpressPlay announces integration with Hisense Smart TVs

VIDAA and Intertrust ExpressPlay has announced the availability of VIDAA SMART OS-powered Hisense smart TVs preloaded with Intertrust’s ExpressPlay XCATM content security for broadcast TV protection. This joint solution enables secure direct-to-TV broadcasting using a cloud-based content protection solution that meets the requirements of premium content owners without requiring additional consumer devices such as set-top […]

November 18, 2021

STB targeted ad solution from HbbTV

The HbbTV Association, a global initiative dedicated to providing open standards for advanced interactive TV services through broadcast and broadband networks to connected TV sets and set-top boxes, has published the second phase of its solution for Targeted Advertising (TA). This enables substitution of broadcast adverts with targeted adverts in situations where the broadcast TV […]

July 20, 2021

DVB endorses watermark, home distribution specs

DVB has approved an update to the DVB Targeted Advertising spec to include watermarking as an alternative way to signal where content can be inserted in a broadcast, and a solution to enable in-home redistribution of broadcast TV services to IP devices called DVB Home Broadcast. The watermark spec was created as a way for […]

February 22, 2021