Report: Walkers x Heinz campaign a winner
Walkers’ rework of its #CrispIN or #CrispOUT campaign has once again proved a hit according to System1, the testing platform for effective ads, demonstrating the power of audience familiarity as an effective TV ad and new product development strategy. The new creative scored a ‘Strong’ 4.6 Star Rating (long-term market share growth), alongside an ‘Exceptional’ […]