The latest wave of Hub Entertainment Research’s semi-annual Battle Royale survey sheds new light on how consumers make decisions in an increasingly crowded landscape of entertainment providers. Consumers are feeling the bite of more expensive streaming: In Hub’s latest survey, 88 per cent of entertainment consumers agree with the statement that streaming video subscriptions are […]
As the era of ‘peak TV’ tapers and new shows have been delayed by Hollywood strikes, the impact on audience choice is becoming clearer, according to Hub Entertainment Research. Even with a reduction of programmes, consumers still enjoy an abundance of content choices. This year’s edition of Hub’s annual Conquering Content report confirms viewers are […]
In today’s world, a perhaps under-leveraged IP are video games, suggests Hub Entertainment Research. Not for a lack of trying, but a track record full of shoddy movies based on gaming IP left gamers and the general public suspicious of anything based on gaming IP. This changed when The Last of Us hit TV screens […]
The latest edition of Hub Entertainment Research’s Gaming 360 study shows that even as AI (artificial intelligence) becomes a more powerful tool in media, gamers are skeptical about using it in the creative elements of game design. Asked how they feel in general about the use of AI in creating video games, nearly half (47 […]
Live TV continues to be the most common default source for TV viewers, but its once commanding lead over SVoDs has shrunk drastically over the past five years, according to Hub Entertainment Research’s annual Decoding The Default survey. Smart TV apps have also made strong gains, and are now at parity with set-top boxes as […]
A long-standing myth in the TV industry has been the idea that viewers strongly dislike ads, and will go out of their way to avoid them. Hub Entertainment Research’s semi-annual TV Advertising: Fact vs Fiction survey refutes that notion, and provides clear evidence that advertising in streaming video is a vital part of the ecosystem, […]
According to the fifth annual edition of Hub Entertainment Research’s Evolution of the TV Set study, US viewers’ habits are evolving along with the TV sets they use to watch. Not only are more consumers using the built-in connectivity of smart TVs to watch video, but half of smart TV owners say they use their […]
The era of ‘peak TV’ is ending, and providers face substantial headwinds which may constrain subscriber growth, according to Hub Entertainment Research’s annual Monetization of Video survey, which indicates most consumers are now either at or near their maximum number of TV sources, and are not actively looking to spend more money on video entertainment. […]
The latest wave of Hub Entertainment Research’s Battle Royale study shows that US consumers have more sources of entertainment than they can easily use and are eager for solutions that allow them to simplify. Complexity is as big of a limitation to new subscriptions as cost: Many assume the main factor limiting new subscriptions is […]
For the first time in five years, consumers report a decrease in the number of TV sources they use. Hub Entertainment Research’s annual Best Bundle survey shows viewers dialled down how many video services they ‘stacked’ in 2023 – but the big question is whether this is a short-term or long-term trend. Video sources drop […]