Advanced Television

Hub Entertainment Research

Research: Video providers face streaming competition

The inaugural Battle Royale study from Hub Entertainment Research shows that the average household consumes entertainment – video, music, gaming, podcasts – from almost 13 different sources. But only half of those sources are considered must-haves. According to Hub, Covid and the launch of new streaming platforms have kicked the streaming revolution into high gear.  […]

May 25, 2022

Research: SVoD appeal remains strong

Each year, the Best Bundle study from Hub Entertainment Research takes an inventory of the full range of TV services consumers use—and identifies the services that are gaining and losing market share over time. Key findings from this year’s study: The average number of sources consumers use to access TV content has hit an all-time […]

May 12, 2022

Survey: 8K awareness increasing

A survey from Hub Entertainment Research finds that consumers are increasingly aware of 8K TVs. Their buying intentions are also trending upward. The data is part of the company’s fourth annual Connected Home study, which surveyed 5,204 US consumers in February 2022. The Hub report says that 4K TVs and smart home devices have now […]

April 25, 2022By Chris Forrester

Research: 76% US homes have smart TV

Hub Entertainment Research’s fourth annual Connected Home study shows compound growth for smart TVs: more US homes own them, and more owners are using their built-in capabilities to stream shows. Other smart tech – smart speakers or smart home devices – are in a substantial number of American homes, but still lag behind adoption of […]

April 8, 2022

Study: SVoD abundance clouds brand choices

For the past four years, Hub Entertainment Research’s Evolution of Video Branding study has been tracking awareness, familiarity, and understanding of top brands in the TV marketplace. Key findings from this year’s study: Although consumers don’t have a strong understanding of many TV streaming brands, as described below, they tend to be more confident describing […]

March 16, 2022

Research: Online dominates young Americans’ screen time

The annual Video Redefined study from Hub Entertainment Research, which examines how American consumers divvy up their entertainment time, highlights the impact that new sources of video-based entertainment are having on traditional TV and movie viewing. Key findings: 1) TV and movies account for less than half of all consumers’ screen-based leisure time—the lowest level […]

February 9, 2022

Research: Relevance combats ad resistance

Hub Entertainment Research has released the second wave of its research study, TV Advertising: Fact vs. Fiction, which explores TV consumers’ use of ad-supported and ad-free services and the factors that drive their decisions to use each. The research suggests that TV viewers are not fans of heavy ad loads during shows, but also demonstrates […]

January 25, 2022

Research: Media device voice command grows

Findings from Hub Entertainment Research’s study, Voice Control: The Future Speaks, show that nearly all consumers have used voice commands to control at least some devices. But there are still roadblocks to voice control becoming the default method of tech interaction – chief among them, concerns about privacy. Voice command is commonplace among consumers. Four […]

January 12, 2022

Prediction: Roku gets bought out in 2022

With the TV business evolving and technology changing viewers’ habits, the analysts at Hub Entertainment Research have mapped their top 5 predictions for the TV industry in 2022. Hub’s first prediction is that streaming player Roku will be bought out… 1) Roku Gets Bought: A leading player in the market buys Roku, which facilitates Roku’s […]

December 14, 2021

Research: Streaming’s advantage grows

Three key trends emerged from Hub Entertainment Research’s latest Conquering Content study, which tracks how consumers discover TV content – and the platforms they use to watch newly discovered shows and movies: 1) Streaming’s advantage as the home for favourite shows continues to grow: Consumers are now three times more likely to discover a new […]

November 11, 2021