Live TV continues to be the most common default source for TV viewers, but its once commanding lead over SVoDs has shrunk drastically over the past five years, according to Hub Entertainment Research’s annual Decoding The Default survey. Smart TV apps have also made strong gains, and are now at parity with set-top boxes as […]
A long-standing myth in the TV industry has been the idea that viewers strongly dislike ads, and will go out of their way to avoid them. Hub Entertainment Research’s semi-annual TV Advertising: Fact vs Fiction survey refutes that notion, and provides clear evidence that advertising in streaming video is a vital part of the ecosystem, […]
According to the fifth annual edition of Hub Entertainment Research’s Evolution of the TV Set study, US viewers’ habits are evolving along with the TV sets they use to watch. Not only are more consumers using the built-in connectivity of smart TVs to watch video, but half of smart TV owners say they use their […]
The era of ‘peak TV’ is ending, and providers face substantial headwinds which may constrain subscriber growth, according to Hub Entertainment Research’s annual Monetization of Video survey, which indicates most consumers are now either at or near their maximum number of TV sources, and are not actively looking to spend more money on video entertainment. […]
The latest wave of Hub Entertainment Research’s Battle Royale study shows that US consumers have more sources of entertainment than they can easily use and are eager for solutions that allow them to simplify. Complexity is as big of a limitation to new subscriptions as cost: Many assume the main factor limiting new subscriptions is […]
For the first time in five years, consumers report a decrease in the number of TV sources they use. Hub Entertainment Research’s annual Best Bundle survey shows viewers dialled down how many video services they ‘stacked’ in 2023 – but the big question is whether this is a short-term or long-term trend. Video sources drop […]
As video providers proliferate, viewers are excited about the volume of shows to choose from. But increasingly they face a logistical problem: with so much to choose from, Hub Entertainment Research seeks to establish how they decide what to watch from a vast sea of options. Provider brands are losing their impact Streaming marketers have […]
The fifth annual wave of Hub Entertainment Research’s Connected Home study reveals American homes now own an estimated 204 million smart TV sets, continuing smart TVs’ growth in presence and in use. On the other hand, another smart technology – smart speakers – has seen growth sputter this past year. Smart TV ownership continues to […]
The streaming wars have created a crowded marketplace, with more providers and content competing for viewers’ awareness, time, and money. The latest Evolution of Video Branding survey from Hub Entertainment Research reveals viewers often have a hard time differentiating the brands of streaming services, and turn to known content or creative brands to help make […]
According to findings from Hub Entertainment Research, while digital options are increasingly important, ‘traditional’ media such as broadcast radio still play important roles for those on-the-go. The study, Media on the Move 2022, details what media devices Americans use while on the move: in their cars, on mass transit, or in the air. Key highlights […]