Television, gaming, and social media were once separate categories of entertainment, but in 2023, these are all available and consumed on the same screens and devices, plus, they all compete for the same pool of disposable time. This is according to Hub Entertainment Research’s annual Video Redefined study, a deep dive into how viewers choose […]

The Q4 2022 wave of Hub Entertainment Research’s TV Advertising: Fact vs. Fiction study reveals strong engagement with ad-supported TV services among TV viewers. Key findings from this year’s study: 1) Most TV consumers would rather watch ads if it means saving money. 57 per cent say they’d rather watch ads and pay $4 (€3.78) […]

Since 2015, Hub Entertainment Research’s annual Conquering Content study has examined the various ways US TV consumers discover and watch TV shows and movies. Highlights from this year’s study: 1) Seven in 10 consumers (71 per cent) say they’ve discovered a show in the past year that has become a favourite—and a strong majority say […]

Findings from Hub Entertainment Research’s study, Streaming TV: Built-In vs Plugged-In?, suggest that whether people are using a smart TV or a streaming media player (SMP), their habits are very similar. In the past few years, streaming to a TV screen has primarily become the domain of smart TVs (via their built-in capability) and streaming […]

Since 2015, Hub Entertainment Research’s annual Decoding the Default study has tracked the TV source that consumers turn on first when they’re ready to watch. Highlights from the study: 1) Across the entire TV viewer base, live TV from a traditional pay-TV service remains the most common first stop for viewing. 28 per cent say […]

The Q2 2022 wave of Hub Entertainment Research’s TV Advertising: Fact vs. Fiction study reveals strong satisfaction with ad-supported streaming TV platforms. Key findings from this year’s study: 1) The number of consumers using an ad-free streaming platform has increased impressively over the past several years. In Q2 2022, 55 per cent of consumers say […]

Hub Entertainment Research’s annual Monetization of Video study, tracking which TV providers US consumers feel provide the best value, and which attributes make one provider more valuable than another, highlights the value of platforms that can simplify an ever-more complex TV ecosystem. Almost all who access all their providers in one place say it makes […]

Hub Entertainment Research’s fourth annual Evolution of the TV Set study shows how the biggest screen in the home is evolving, affecting not just viewer habits and expectations but the business plans of content providers and advertisers. Streaming, voice control, and non-viewing uses of TV sets are top ways to show how sets – and […]

The inaugural Battle Royale study from Hub Entertainment Research shows that the average household consumes entertainment – video, music, gaming, podcasts – from almost 13 different sources. But only half of those sources are considered must-haves. According to Hub, Covid and the launch of new streaming platforms have kicked the streaming revolution into high gear.  […]

Each year, the Best Bundle study from Hub Entertainment Research takes an inventory of the full range of TV services consumers use—and identifies the services that are gaining and losing market share over time. Key findings from this year’s study: The average number of sources consumers use to access TV content has hit an all-time […]