A survey from Hub Entertainment Research finds that consumers are increasingly aware of 8K TVs. Their buying intentions are also trending upward. The data is part of the company’s fourth annual Connected Home study, which surveyed 5,204 US consumers in February 2022. The Hub report says that 4K TVs and smart home devices have now […]
Hub Entertainment Research’s fourth annual Connected Home study shows compound growth for smart TVs: more US homes own them, and more owners are using their built-in capabilities to stream shows. Other smart tech – smart speakers or smart home devices – are in a substantial number of American homes, but still lag behind adoption of […]
For the past four years, Hub Entertainment Research’s Evolution of Video Branding study has been tracking awareness, familiarity, and understanding of top brands in the TV marketplace. Key findings from this year’s study: Although consumers don’t have a strong understanding of many TV streaming brands, as described below, they tend to be more confident describing […]
The annual Video Redefined study from Hub Entertainment Research, which examines how American consumers divvy up their entertainment time, highlights the impact that new sources of video-based entertainment are having on traditional TV and movie viewing. Key findings: 1) TV and movies account for less than half of all consumers’ screen-based leisure time—the lowest level […]
Hub Entertainment Research has released the second wave of its research study, TV Advertising: Fact vs. Fiction, which explores TV consumers’ use of ad-supported and ad-free services and the factors that drive their decisions to use each. The research suggests that TV viewers are not fans of heavy ad loads during shows, but also demonstrates […]
Findings from Hub Entertainment Research’s study, Voice Control: The Future Speaks, show that nearly all consumers have used voice commands to control at least some devices. But there are still roadblocks to voice control becoming the default method of tech interaction – chief among them, concerns about privacy. Voice command is commonplace among consumers. Four […]
With the TV business evolving and technology changing viewers’ habits, the analysts at Hub Entertainment Research have mapped their top 5 predictions for the TV industry in 2022. Hub’s first prediction is that streaming player Roku will be bought out… 1) Roku Gets Bought: A leading player in the market buys Roku, which facilitates Roku’s […]
Three key trends emerged from Hub Entertainment Research’s latest Conquering Content study, which tracks how consumers discover TV content – and the platforms they use to watch newly discovered shows and movies: 1) Streaming’s advantage as the home for favourite shows continues to grow: Consumers are now three times more likely to discover a new […]
Data from Hub Entertainment Research show that gaming consoles play a central role in the entertainment lives of many consumers. Highlights from Hub’s Game Consoles 2021: Respawned and Leveled Up study: 1) Game consoles are occupying more time. A third (36 per cent) of respondents play console games, about the same as in 2019 (33 […]
Since 2015, Hub Entertainment Research’s annual Decoding the Default study has tracked the TV source that consumers turn on first when they’re ready to watch. This year’s study uncovers a number of surprising shifts in viewers’ first stop for TV. Highlights from the study: 1) More than half of all TV viewers say their TV […]