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Research: Netflix US ad tier drives sign-ups

Netflix recorded its highest daily subscription sign-up rate in the US since the start of the pandemic in April 2020 with the launch of its ad-supported plan on November 3rd, according to a report by Ampere Analysis. Specifically, the release of the ad tier led to a 58 per cent increase in the streamer’s average […]

January 20, 2023By Colin Mann

Nielsen: US takes viewing momentum into December

Nielsen’s December 2022 TV usage summary from The Gauge, the media measurement company’s monthly snapshot of total TV and streaming consumption in the US, revealed that TV viewing remained high in December, continuing momentum from November when time spent watching television soared 7.8 per cent from the month prior. Similar to November 2022, December also recorded […]

January 20, 2023

Report: 23% jump in online traffic in 2023

Sandvine’s 2023 Global Internet Phenomena Report shows that global internet traffic volume increased 23 per cent, due in large part to surging streaming video usage and continued growth in traffic across app categories, including gaming, cloud, VPNs, marketplaces and conferencing. In its examination of actual usage data from more than 177 service providers worldwide, Sandvine […]

January 19, 2023

Study: Password crackdown may boost SVoD revenues

As Netflix cracks down on password sharing, a study by Horowitz Research suggests that the decision may not spell doom and gloom for the service. Horowitz’s State of OTA 2022 report found that seven out of 10 Netflix users who password share would be willing to pay full price for the service if they could […]

January 18, 2023By Colin Mann

MadHive appoints former Roku, Hulu exec

Madhive, a technology company engineered for modern TV advertising, has announced that Kristin Wnuk has joined the company as Senior Vice President of Sales. In this new position, Wnuk will build on Madhive’s streaming campaigns for local broadcasters and advertisers, continuing to drive adoption of the company’s all-inclusive infrastructure solution for modern TV advertising. Wnuk […]

January 11, 2023

Study: Younger Gen Z media behaviours differ

Consumer insights agency Horowitz’s FOCUS Generation Next report, which tracks the media lifestyles of Gen Z, uncovers notable differences in the media lifestyles of 18-24 year-old Gen Zers compared to their younger counterparts 13-17 years old. For example, Gen Zers overall split their video viewing time rather evenly between professional TV content and non-TV content […]

January 6, 2023

Analysis: Bundling, pricing key to US SVoD retention

As SVoD services in the US mature, pricing and bundling are key to retention, according to a report by Ampere Analysis. Newer platforms (including Disney+) tend to have higher levels of both sign-up and churn as they rely more heavily on individual title launches, while established SVoD platforms’ sign-up and churn rates are much more […]

December 20, 2022By Colin Mann

Waymark named featured creative provider for Hulu, Roku

Waymark, a pioneer in using artificial intelligence to speed up and scale up video production, has announced the inclusion of its platform in the creative directories of both Hulu and Roku. Small and medium-sized businesses can now access Waymark through the ad managers of both major streaming platforms to create video advertisements. Waymark is using AI to […]

December 9, 2022

Prime subs overtake Netflix in US

Parks Associates has released its updated list of the top 10 US subscription OTT video services, based on estimated numbers of subscribers through September 2022 from the firm’s OTT Video Market Tracker. The research firm reports that 83 per cent of broadband households have at least one OTT service, with 23 per cent adopting nine […]

December 5, 2022

Research: Hulu appeal lessens

Hulu users, including paid subscribers and unpaid users, are less likely to turn to the service for viewing network TV shows than they were in previous years, according to data from Kagan’s US online Consumer Insights surveys. Results show that the decline of users indicating they most enjoy prior seasons of network TV series on […]

December 2, 2022