Advanced Television


Hulu buy out deadline moved up

Comcast and The Walt Disney Company are to bring forward the start date to decide the valuation of Hulu from January 2024 to the end of September 2023. Chairman and CEO Brian Roberts said Comcast will base the sale of its 33 per cent stake in the joint venture on a valuation of over $30 […]

September 7, 2023

Research: Consumers cutting streaming services to save money

Parks Associates, the technology research firm, has released the consumer study Video Services: Shifting Demand, presenting a focused analysis of the video services landscape, including insight into why consumers are switching and canceling streaming services. The research shows the average annualised subscriber churn rate for streaming video services in the US stands at 47 per […]

August 24, 2023

Research: 83% US homes have ‘Big 3’ SVoD

Findings from Leichtman Research Group indicate that 83 per cent of all US households have a subscription video on-Demand (SVoD) service from Netflix, Prime Video and/or Hulu – compared to 83 per cent in 2022, 78 per cent in 2020, 69 per cent in 2018, and 52 per cent in 2015. Twelve additional streaming video […]

August 10, 2023

Hulu presents Only Murders in the Building escape room

On the heels of the Season 3 premiere of Only Murders in the Building (starring Steve Martin, Martin Short, Selena Gomez, Meryl Streep and Paul Rudd), Hulu is luanching a themed escape room for fans in Los Angeles to play in-store at The Escape Game located within the Century City Mall from August 11th – […]

August 4, 2023

Analysis: 100m on streamer ad tiers

Research from Ampere Analysis shows that ad-supported tiers are growing in the US. Currently, Hulu, Peacock and Paramount+ represent the bulk of subscriptions. However, uptake is growing for players such as Netflix, driven in no small part by its account-sharing crackdown, and for Disney+, which increased its price alongside launching the ad tier. Here’s the […]

August 1, 2023

Sinclair distribution deal with Hulu

Sinclair, the US broadcaster, has announced a distribution agreement with Hulu to add carriage of Tennis Channel, T2, Comet and CHARGE! to Hulu + Live TV. Tennis Channel, the television-based multiplatform destination dedicated to both the professional sport and tennis lifestyle and T2, Tennis Channel’s first free ad-supported TV (FAST) channel, are scheduled to debut […]

July 19, 2023

Research: 35% US SVoD users set to trim subs

Research from Aluma Insights finds 35 per cent of US SVoD customers are spending too much on services such as Netflix and are looking to cut back. This represents a 40 per cent increase over 2022 and threefold that of 2019. Only 5 per cent are interested in spending more on SVoD services, down 38 […]

July 18, 2023

Analyst: “Disney could save DTC”

Michael Nathanson of MoffettNathanson (MN) says that while it should be obvious by Disney’ stock price, weak subscriber data, and what he says are the recent inconsistent management comments about Disney’s streaming strategy, that the market has largely written off any optimism about where Disney’s DTC operations can go. Nathanson says he understands the market’s […]

June 21, 2023

Davey & Jonesie’s Locker co-commissioned from Hulu and Prime Video in Canada

Production company marblemedia has started production in Toronto on a new original, single camera teen comedy series, Davey & Jonesie’s Locker (10×30). The series is created by Evany Rosen who also serves as showrunner. The show has been co-commissioned by two of the world’s largest streaming platforms, Prime Video in Canada, Australia and New Zealand […]

June 12, 2023

Study: Local US TV news 10x larger audience than SVoD

TVB, the trade association of America’s local broadcast television industry, has published an analysis regarding local TV news and subscription streaming audiences. “In response to industry reports about growing streaming viewership, TVB did an analysis comparing local broadcast TV news audiences in five geographically diverse LPM markets and streaming service viewing in those same markets. […]

June 7, 2023