Advanced Television

IAS

IAS partners with Snap

Integral Ad Science (IAS), the media measurement and optimisation platform, has announced a first-to-market partnership with Snap to provide advertisers with increased transparency across their Snapchat campaigns through IAS’s AI-driven Total Media Quality (TMQ) Brand Safety and Suitability Measurement product. “We are excited to partner with Snap to deliver our best-in-class measurement solution for marketers […]

March 26, 2024

IAS earns MRC accreditation for third-party calculation

Integral Ad Science (IAS), the media measurement and optimisation platform, has earned accreditation by the Media Rating Council (MRC) for its integrated third-party calculation and reporting of YouTube video viewability for desktop and mobile (web and app) using Google’s Ads Data Hub for Measurement Partners (ADH-MP). “Our latest accreditation from the MRC for third-party calculation […]

March 22, 2024

IAS expands MFA AI-driven solution

Integral Ad Science (IAS), the media measurement and optimisation platform, has announced the expansion of its Made for Advertising (MFA) AI-driven solution. With this enhancement, IAS says it now provides advertisers with a solution that can measure and optimise against both MFA and Ad Clutter sites to drive maximum efficacy across the programmatic buying process. […]

March 5, 2024

IAS launches Quality Attention measurement product

Integral Ad Science, the media measurement and optimisation platform, has announced the general availability of its Quality Attention measurement product – which unifies media quality and eye tracking with machine learning. The new offering provides transparent metrics to help advertisers increase return on investment, drive brand consideration, and boost conversions. With Quality Attention, advertisers can […]

January 4, 2024

Survey: Top media challenges for advertisers in 2024

Integral Ad Science (IAS) has partnered with YouGov to survey digital media experts from both advertisers and publishers to understand their perspectives on media challenges lying ahead and opportunities they will seek to harness in 2024. The report highlights the key trends that are expected to shape the digital advertising industry in the next year. […]

December 19, 2023

IAS expands Total Media Quality to YouTube Shorts

Integral Ad Science (IAS), the media measurement and optimisation platform, has announced an expansion of its measurement capabilities on YouTube. IAS will now offer its brand safety and suitability measurement product to advertisers for YouTube Shorts inventory, as part of its existing Total Media Quality for YouTube product suite. IAS will now provide additional, valuable […]

December 12, 2023

IAS expands TikTok partnership

Integral Ad Science (IAS), a media measurement and optimisation platform, is expanding its Total Media Quality (TMQ) brand safety and suitability measurement product to TikTok in an additional 21 new markets for a total of over 50 markets. IAS says its coverage reflects the ever-growing popularity of TikTok worldwide and the continuing demand from marketers […]

November 16, 2023

Vevo partners with Publica

Publica, a Connected TV (CTV) ad server owned by Integral Ad Science (IAS), has announced a partnership with music video network Vevo. This collaboration enables Vevo to improve their advertisers’ targeting capabilities, enhance their streamed content with a traditional TV-like viewing experience, and maximise CTV advertising revenue via the introduction of a programmatic unified auction […]

November 15, 2023

IAS launches MFA AI-driven site detection and avoidance tech

Integral Ad Science, a media measurement and optimisation platform, has announced a new Made for Advertising (MFA) AI-driven site detection and avoidance product. The company’s MFA site technology aims to improve transparency into advertiser campaign quality, identify where spend is being allocated, and inform optimisations to minimise waste on MFA sites. MFA sites are web […]

October 17, 2023

IAS names Cox as SVP of Product Management

Integral Ad Science (IAS), a  media measurement and optimisation platform, has announced the appointment of Sam Cox as Senior Vice President of Product Management, effective immediately. Based in New York City, Cox will oversee global product strategy and execution for the Programmatic & Optimisation Solutions product portfolio which includes industry-leading products such as Context Control, […]

July 18, 2023