Advanced Television

InfoSum

InfoSum, REaD database partnership

Data and insight company REaD Group and InfoSum, the decentralised marketing infrastructure, have announced a partnership that will make REaD’s UK-wide comprehensive and permissioned database of online and offline consumer data available for brands, publishers and more to discover new insights and improve audience targeting. InfoSum empowers companies to unlock the full potential of their […]

March 25, 2021

Amobee, InfoSum identity solutions partnership

Advertising technology specialist Amobee is teaming up with identity infrastructure provider InfoSumto bring alternative, privacy-compliant identity solutions to advertiser and broadcaster clients around the world. The partnership will allow both Amobee and InfoSum jointly to offer their respective clients access to leading identity and media buying solutions through InfoSum’s powerful decentralised customer data ecosystem, and […]

March 17, 2021

ITV, InfoSum data partnership

UK commercial PSB ITV is to partner with identity infrastructure provider InfoSum as part of a new first-party data strategy that will make its 30 million ITV Hub subscribers available for advertisers to match against and activate as target audiences via a secure and compliant solution without either party needing to exchange first party data […]

August 24, 2020