Advanced Television

Innovid

Report: Global CTV impressions up 60% YoY

Innovid, the independent omni-channel advertising and analytics platform built for television, has published its Global Omni-Channel Benchmarks Report. The report reveals that in 2020, connected TV (CTV) accounted for 40 per cent of all video impressions, up from 31 per cent the year before, highlighting the significant consumer shift from linear to CTV during the […]

April 7, 2021

CTS partners with Innovid

Comcast Technology Solutions (CTS), a division of Comcast Cable that provides media and entertainment technology to advertisers, agencies and content providers, has announced a strategic relationship with Innovid, the independent omnichannel advertising and analytics platform built for television. This integration with the CTS Ad Management Platform empowers advertisers with a unified and automated workflow, creative […]

March 30, 2021

Study: US connected TV ad impressions up 55% YoY

Innovid, the advertising and analytics platform built for television, has announced the autumn 2020 edition of its US Video Benchmarks Report, which offers a view of video advertising data. The study found that connected TV (CTV) ad impressions grew 55 per cent year-over-year. Additionally, when compared to mobile and desktop, CTV is

November 11, 2020