Inscape, a provider of currency-grade smart TV data from millions of opted-in VIZIO TVs, has announced they are expanding coverage of local stations by tapping directly into tuners built into Smart TVs in every local US TV market. This scale will significantly increase Inscape’s coverage to thousands of local stations. In doing so, local television […]
Inscape, a provider of currency-grade smart TV data, has released data that provides insight into the full extent to which TV viewers are abandoning traditional formats such as cable and satellite for streaming platforms. According to Inscape’s Q2 2023 TV Market Trends report, about 5 per cent of US cable/satellite households have outright quit viewing […]
Inscape, provider of ACR data from millions of VIZIO smart TVs, has revealed that the consumer shift in streaming is here to stay and the media industry should expect this trend to continue to accelerate. A rise in availability and consumer usage of streaming apps and free ad-supported TV (FAST) services has made streaming the […]
Inscape has announced the official launch of Commercial Feed+, an enhanced and expanded commercial dataset that places an emphasis on streaming. Inscape’s new Commercial Feed+ will help the industry better understand ad effectiveness and the impact of TV commercial exposures in a holistic approach, across linear and streaming platforms. This unique dataset will also allow […]
Smart TV data company Inscape is expanding its suite of data offerings through the creation of a National Representative Panel (NRP). The provider of automatic content recognition (ACR) data, which recently surpassed a consumer opt-in footprint of 15 million Smart TVs in the US, says it is continuing to enable new use cases for media […]