While many advertisers and media buyers flock towards up and coming platforms/channels, the truth is that, when executed correctly, skippable YouTube ads continue to drive serious business outcomes. Below are some insights to three brand use cases that have demonstrated success with skippable ads in conjunction with Precise TV’s creative formula and proprietary contextual targeting […]
IMG, the sports, events and representation company, has teamed up with England Netball to launch a report revealing how the 2023 Netball World Cup has driven record fan engagement with the sporting organisation’s digital channels. Incorporating data from England Netball’s social media channels and ENgage website, the report explores the role of the Vitality Roses’ […]
ZEE5 Global, the streaming platform for South Asian content, has announced its next direct-to-digital film, Kadak Singh. This will mark the second collaboration between national award-winning director, Aniruddha Roy Chowdhury and ZEE5 Global after the success of Yami Gautam starrer ‘Lost’ and the third direct-to-digital collaboration between national award-winning actor, Pankaj Tripathi and ZEE5 Global […]
Facebook and Instagram are launching subscription tiers across Europe (but not in the UK) that will remove adverts from the social media platforms. From November, people using the platforms – which are both owned by Meta – will be able to pay €9.99 per month on the web or €12.99 per month on iOS and […]
Zefr, a specialist in brand safety and suitability technology, has announced its AI-Powered Brand Suitability Solution is now available across Facebook and Instagram Reels. This marks a significant evolution in ensuring brand safety and suitability across Meta, providing brands with unparalleled transparency into their content adjacencies on Reels – a video-rich format that demands sophisticated […]
Instagram, impacted by the introduction of Apple’s App Tracking Transparency (ATT) policy in 2021 and a subsequent weakening of the digital ad market, is recovering stronger than its social media peers. WARC Media forecasts Instagram’s advertising revenue to reach $71 billion (€66.3bn) in 2024, driven by parent company Meta’s innovation with AI to assist content […]
Online news sources – particularly social media sites and apps – are the dominant means by which younger people in the UK access news, meaning their direct relationships with traditional news brands are weakening, UK comms regulator Ofcom has found. Ofcom’s News Consumption in the UK 2022/23 report reveals that older teens and young adults […]
Integral Ad Science (IAS), the media measurement and optimisation platform, has rolled out ad measurement tools for Meta’s Facebook and Instagram Reels videos. Expanding a partnership that began in 2016, IAS will now provide viewability and invalid traffic measurement for Meta’s growing Reels video feed inventory so that advertisers can be assured that their ads […]
This year’s Reuters Institute Digital News Report provides evidence that news audiences are becoming more dependent on digital and social platforms, putting further pressure on both ad-based and subscription business models of news organisations at a time when both household and company spending is being squeezed. The report documents how video-based content, distributed via networks […]
Social video intelligence specialist Tubular Labs has added new abilities to measure how videos perform according to the hour of day that they were uploaded. Within Tubular’s Intelligence product, customers will now be able to determine what time of day social video generates the most views, engagement and more across YouTube, Facebook, Instagram, Twitter, TikTok, […]