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Research: Social media creators driving viewers to SVoDs

CreatorIQ, the influencer marketing platform, has released findings showing increased creator marketing efforts from Netflix, Prime Video and Peacock, as streaming services look to stand out in a crowded space. For streaming services, creators have become an essential tool to tap into digital subcultures and communities, engaging the most relevant fans for new and existing […]

December 15, 2022

Report: Social platforms to see biggest ad spend increase

Mediaocean, the mission-critical platform for omnichannel advertising, has released its 2022 Market Report and 2023 Outlook. The bi-annual report highlights the forces driving the advertising economy as seen by industry leaders, including major changes in consumer behaviour and the overall macroeconomic environment. In a survey conducted among 600+ leaders from media providers, advertising agencies, and tech […]

December 7, 2022

BBC Studios launches Funny Parts digital channel

BBC Studios has launched Funny Parts – a new comedy channel with three new commissions for digital platforms. Focused on new short-form comedy and entertainment content, alongside some of the funniest moments from the BBC’s catalogue of comedy including titles such as This Country, Famalam and The Young Offenders, Funny Parts shares some of the […]

December 1, 2022By Nik Roseveare

Ofcom study raises news ‘gatekeeper’ concerns

In a study of choice in news, UK comms regulator Ofcom has identified concerns around the impact of online news ‘gatekeepers’ – particularly social media, such as Facebook, but also search engines and news apps such as Apple News and Google News. Ofcom’s report, Media plurality and online news, highlights how far these companies – […]

November 16, 2022By Colin Mann

Study: Ads must respond to social, economic trends

Findings from digital media measurement, data and analytics software platform DoubleVerify’s 2022 report, Four Fundamental Shifts in Advertising and Media, reveal the dynamic relationships between consumers, digital content, and advertising – arming stakeholders with the insights they need to make well-informed strategic decisions. Key takeaways include: Cost of living concerns drive ‘stay at home’ content […]

November 14, 2022

Meta to axe 11,000 staff

Meta, owner of Facebook, Instagram and WhatsApp, is preparing to cut 13 per cent of its workforce. The first mass lay-offs in the firm’s history will see some 11,000 employees, from a global headcount of 87,000, lose their jobs. In a statement Meta chief executive, Mark Zuckerberg, said the cuts were “the most difficult changes […]

November 11, 2022

India: 30% prefer to watch new movies on OTT services

Axis My India, a consumer data intelligence company, has released its latest findings of the India Consumer Sentiment Index (CSI), a monthly analysis of consumer perception on a wide range of issues. The October report highlights that a significant 30 per cent plan to watch new movies on an OTT platform, 24 per cent plan […]

November 2, 2022

Kim Kardashian’s media VC

Kim Kardashian is making a private equity play to acquire stakes in fast-growing media and consumer companies, leaveraging her 329 million Instagram followers. KKY Partners, is a collaboration with Jay Sammons, a former Carlyle Group executive who specialises  in celebrity-backed ventures. At Carlyle, Sammons took the firm into the world of show business, reaping standout […]

September 8, 2022

Data: Advertisers increasing Instagram ad spend

Analysis from advertising intelligence and sales enablement platform MediaRadar suggests that some advertisers are continuing to increase their spend on Instagram despite the recession. Among all categories, Media & Entertainment remains a hot category for the platform. MediaRadar tracked infeed image, carousel and video ads captured from a panel of over 2 million US users. […]

September 1, 2022

Research: Instagram leading news source for teens

Teenagers in the UK are turning away from traditional news channels and are instead looking to Instagram, TikTok and YouTube to keep up to date, Ofcom research has found. Ofcom’s News Consumption in the UK 2021/22 report shows that, for the first time, Instagram is the most popular news source among teenagers – used by nearly […]

July 21, 2022