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Channel 4 expands digital ad-buying suite with Xandr

Channel 4 will be the first UK broadcaster to offer brands the option of using the automated ad buying platform Xandr, a part of Microsoft Advertising, having added it to its suite of demand side platforms. The programmatic innovation gives advertisers the ability to automate fully the delivery of digital campaigns to attentive All 4 viewers […]

March 16, 2023