ViewersLogic, the consumer behaviour data company, has launched its Single-Source Panel app on iOS. Until now exclusive to Android, the app rewards panelists with up to £11 per month in Amazon vouchers and £1000 prize draws. In exchange, panelists passively share anonymised data on their media consumption (TV and online), online and offline purchases, and […]
AppsFlyer, the SaaS mobile marketing analytics and attribution platform, has released its Top 5 Data Trends of 2022. Total app installs grew 10 per cent in 2022 despite post-covid digital cooldown, privacy changes, and economic downturn – despite headwinds from Apple’s privacy changes, iOS installs grew 16 per cent after last year’s ATT low. Other […]
Vodafone Spain has integrated Mediaset-owned OTT platform, Mitele, into its offer allowing its subscribers to have direct access to its content. Mitele provides live TV and VoD content from Tele 5, Cuatro, Energy, FDF, Dvinity, BeMad and Boing through 4K and 4K Pro STBs and other devices compatible with the app (including Android, iOS, Fire […]
Following on from the launch in the US last month on Local Now, Country Music Entertainment (CME) has now launched in the UK via On Demand 365, which is available on Freeview Channel 265, Roku, and Samsung TV Plus, along with an app available on iOS or Android for all devices. Further platforms will follow. […]
Netflix is adding another three new titles to its mobile gaming roster as it continues its effort to invest in video games as part of its standard subscriptions. Titles available immediately include Shatter Remastered, a brick-breaking game based on the hit PS3 game Shatter, and This is a True Story – a narrative puzzle game […]
W4free, the AVoD service offering movies, documentaries and TV series, has completed a number of new feature film licensing deals which adds over 300 titles to the platform’s movie library. Titles are being made available to W4Free registered users in the UK beginning this month with more to follow in the coming months. Among the […]
MwareTV , the cloud-based multi-tenant TV platform provider, has announced a partnership with Irdeto, the speciaist in digital platform cybersecurity. The partnership allows Irdeto Control to be seamlessly integrated into MwareTV’s IPTV/OTT distribution platform. The first implementation of Irdeto with MwareTV will be rolled out at shared services provider MultTV in Brazil. MultTV will offer […]
Verimatrix, a specialist in powering the modern connected world with people-centred security, has announced the launch of the Verimatrix Secure Delivery Platform. The Verimatrix Security Delivery Platform is a powerful cloud ecosystem that combines cybersecurity and anti-piracy services into a single pane of glass experience, providing value to media companies, content owners, streaming media providers […]
A Juniper Research study forecasts that global digital advertising spend will increase from $407 billion (€356.3bn) in 2022 to $753 billion in 2026; representing growth of 85 per cent. The report found that mobile in-app revenue will account for 56 per cent of global spend by 2026. The research, Digital Advertising: Emerging Trends, Key Opportunities […]
At the end of last year, Samsung announced it would open its own operating system to other TV manufacturers. This decision came only a few months after LG started to license its webOS TV platform to third-party TV makers, that would consequently be allowed to integrate LG’s operating system into their TV sets. LG already […]