The commercial media usage of Britons is declining, with consumers spending the best part of an hour less time consuming curated commercial media since 2015, and a quarter of an hour less than pre-lockdown 2020, according to a new IPA report, Making Sense: The Commercial Media Landscape (Fifth Edition), which pinpoints how, where and when commercial […]
Total UK marketing budgets expanded for the first time since Q4 2019 and to the sharpest extent since Q1 2019 in the second quarter of 2021, according to the latest IPA Bellwether Report. Financial prospects at company and industry level also remain firmly in positive territory and adspend forecasts are revised higher for 2021, as […]
There was a significant drop in the correlation between how the younger and older generations spent their time with commercial media during lockdown 2020, highlighting the need to deploy diverse media plans, according to the findings a new TouchPoints report from the Institute of Practitioners in Advertising (IPA). The report, Making sense. The commercial media […]