Advanced Television

IPG Media Lab

Sabio hires Stimmel

Sabio, a provider of digital TV advertising platforms validated by performance, has announced the addition of veteran digital marketing executive Jon Stimmel as Chief Growth Officer. In this role, Stimmel is responsible to oversee strategic marketing, drive adoption of Sabio’s demand-side platform (DSP), and increase awareness of AppScience’s actionable campaign analytics. “Jon’s tenured industry experience […]

February 3, 2022

Study: Culturally-relevant content drives engagement

Music video platform Vevo has partnered with MAGNA and IPG Media Lab, to reveal significant findings around the nuances of multicultural audiences’ video viewing behaviour. The Anatomy of a Video Experience: A Multicultural Study explores how audiences consume content across multiple devices and their motivations around viewing habits. Understanding these subtleties is key for advertisers […]

August 24, 2020