After a significant drop in revenue in 2020, the global market for smartphones recorded a growth in revenue of 13.4 per cent in 2021 to a total of $365.5 billion (€324.6bn). GfK experts also forecast a further recovery for 2022. 2021 started off positively for the smartphone industry: In the first and second quarters, the […]

The Global Internet Phenomena Report from network intelligence specialist Sandvine, which aggregates data from more than 160 Tier 1 and Tier 2 fixed and mobile networks worldwide, reveals what the company describes as “unprecedented” trends, including: Rapid growth of 1 Terabyte per month ‘heavy app users’, a trend that is expected to accelerate with the […]

Apple has reported record revenues for its Q1 to December, up 8.3 per cent from a year earlier to $123.9 billion (€111bn). Net profit rose 20 per cent to $34.6 billion, and the operating profit improved 24 percent to $41.5 billion. The supply constraints of previous quarters did not appear to harm Apple’s results this […]

Users engage with their mobile phones as much as ever, with overall session and install numbers remaining consistent, but the apps they engage with shift for a few weeks, reports app marketing specialist Adjust. Someone who typically uses a health and fitness app every day might take a break and gravitate toward food delivery, and […]

Mobile continues to dominate as consumers spent a record 3.8 trillion hours on mobile in 2021, according to mobile data and analytics company App Annie’s State of Mobile 2022 report. “Mobile is the Greatest of All Time and the go-to device of the future,” asserts Theodore Krantz, Chief Executive Officer. “The big screen is slowly dying […]

Apple has become the first company to hit a stock market valuation of $3 trillion (€2.65tn) as markets opened in New Year. Its value slipped a little to end January 3rd’s trading session in New York at $2.99 trillion. Apple has been a big winner in the pandemic, as lockdowns saw spending on gadgets jump […]

Integral Ad Science (IAS), a global player in digital media quality, has released its 2022 Industry Pulse Report. Surveying over 200 US digital media experts, IAS found that mobile video growth, social media transparency and trust issues, and the emergence of digital audio are top considerations for advertisers. “2021 has been a year of record-setting […]

The latest Disney+ app update includes added support for SharePlay so subscribers with an iPhone, iPad, or Apple TV will have another way to come together with personal friends and family both near and far by viewing Disney+ content completely in sync while on a FaceTime call. The Disney+ SharePlay experience is available globally across […]

VidMob, the platform for Intelligent Creative, has released research that shows how the direction of model’s eye gaze in the first few seconds of a video ad can significantly impact performance metrics, but can differ greatly based on context. VidMob applied proprietary AI technology to detect the specific direction of eye gaze and its relationship […]

The global market for smart home devices grew 10.3 per cent year over year in the third quarter of 2021 with more than 221.8 million device shipments, according to the International Data Corporation (IDC) Worldwide Quarterly Smart Home Device Tracker. Despite persistent supply chain disruptions, unemployment, and an uneven economic recovery, consumer demand remained high […]