Social media messaging app WhatsApp is rolling out a feature that allows users to have photos or videos vanish after they are viewed. After the recipient opens the image for the first time, “view once” deletes it, without saving it to a phone. WhatsApp said the feature was aimed at “giving users even more control […]
Brands on TikTok see higher levels of receptiveness to brand messaging, calls-to-action and ad breakthrough, according to an independent study conducted by neuroanalytics and neuromarketing firm Neuro-Insight. Specifically, TikTok’s For You page encourages higher levels of relevancy and engagement with audiences, making brands more memorable on the platform. The TikTok study consisted of neuro research conducted […]
Digital media measurement, data and analytic software platform DoubleVerify (DV) has released its 2021 Global Insights Report, an annual study on the current state of digital media quality and performance. For this year’s Global Insights Report, DV analysed more than one trillion impressions in 80 markets across more than 2,100 brands. The report provides a […]
TikTok, the social media app, is increasing the maximum length of videos on its platform to three minutes. In a blog post, product manager Drew Kirchhoff said he believed the change would allow for “even richer storytelling and entertainment” on the short-form video sharing platform. Since launching in 2018, TikTok has limited its users to […]
Research from human-centric programmatic advertising specialist Sharethrough on video consumption behaviours reveals the impact mobile feeds have had on watching videos on mute, even on TV. “In our continuing effort at Sharethrough to build human-centric programmatic
Modern Times Group (MTG) has announced the acquisition of 100 per cent of PlaySimple, a mobile word games developer from India. PlaySimple is a rapidly growing, profitable business and one of the global leaders in the attractive mobile word games genre. The up-front consideration amounts to approximately SEK 3,090 million(€304m) on a cash and debt […]
Netflix has added a feature allowing users to watch downloaded content on-the-go even if their download is incomplete. The partial downloading experience is available immediately to Android device users. In a blog post, Keela Robison, Vice President of Product Innovation at Netflix, explained: “Whether it’s a long flight or an extended commute, downloaded series and […]
The accelerative impact of Covid-19 on digital transformation has led to improvements in mobile marketing capabilities for advertisers. Growth in m-commerce and use of social media have provided brands with new opportunities to reach consumers, driving up mobile marketing budgets set to be worth $230 billion globally in 2021 per WARC Data. However, privacy concerns […]
Research from Sky Mobile reveals more than a third of Brits (37 per cent) watch their favourite sports via their smartphone at work, with over a quarter (27 per cent) viewing on the toilet or in a restaurant (26 per cent). The study of 2,000 sport fans found 16 per cent will slip out of […]
The 5G smartphone market is becoming the most accelerated mobile technology generation ever, offering an extensive opportunity across the network options of both 5G sub-6 Gigahertz (GHz) and mmWave, which can enable ultra-fast data throughput using very short-range networks. However, up until now, the use of mmWave in smartphones has been limited at best, but […]