Advanced Television

IPL

IPL broadcasting rights fetch $5.6bn

The streaming and TV rights for the Indian Premier League (IPL) have been sold for a record-breaking $5.6 billion (€5.3bn). Viacom18, backed by Indian billionaire Mukesh Ambani, acquired the streaming rights for a reported $2.6 billion, whilst Disney-owned Star India picked up the TV rights for a fee of around $3 billion. Two further rights […]

June 14, 2022

Report: Asia streaming adoption up 46% YoY

Despite predictions of a ‘pandemic peak’, streaming adoption continues to gain ground worldwide and Asia is no exception, experiencing 46 per cent year-over-year growth in Q3 2021 according to the Q3 2021 State of Streaming: Asia report from Conviva, the continuous measurement platform for streaming media. Asia’s streaming growth was led by the western and southeastern regions of […]

November 12, 2021

Disney wins on record IPL audience

The Indian Premier League (IPL) cricket tournament drew a record TV audience this year, delivering an advertising boost for Disney-owned broadcaster Star India. The Mumbai Indians beat the Delhi Capitals to the crown in the United Arab Emirates, where the two-month tournament, postponed twice by the pandemic, was held without crowds. There was a 24 […]

November 13, 2020

Sky’s IPL cricket attracting female viewers

Sky’s coverage of India’s Premier League cricket (IPL) is again proving to be the most-watched event in world cricket. Sky saw a total of 1.18 million individuals tune in to watch IPL coverage over the September 19th-20th weekend. In fact, Sunday’s match between Delhi Capitals and Kings XI Punjab averaged 108,000 viewers and Indian viewers […]

September 22, 2020By Chris Forrester