Viant Technology, a people-based advertising software company, has partnered with IRIS.TV, the data platform built for video. This new partnership brings a first-of-its-kind solution integrating IRIS-enabled insights into the Viant Household ID, empowering marketers to leverage deep, contextual, cookieless TV data to more effectively target and measure activations. “With video consumption on the rise, there […]
IRIS.TV, the leading video data platform, has announced a new partnership with Publica, the connected TV (CTV) advertising platform owned by Integral Ad Science (IAS), to integrate video-level contextual data into Publica’s CTV Ad Server. The new partnership will allow publishers to use their IRIS-enabled data partner segments for forecasting and targeting in the Publica […]
ABS Capital Partners, a growth equity investor, has announced its participation in the Series B funding round of IRIS.TV, the video data platform. The new round of investment will enable IRIS.TV to accelerate the growth of its video data platform and API tools that enable video-level data targeting for Connected TV (CTV) and online video. […]
IRIS.TV, has partnered with Plex, the AVoD and streaming media platform, to enable contextually relevant CTV advertising on the Plex platform. By partnering with IRIS.TV, Plex is now able to offer brands more transparency into the ad inventory they’ve purchased, while protecting consumers’ privacy. IRIS.TV simplifies the complexity and fragmentation of the video ecosystem across […]
IRIS.TV, the video data platform, and PubMatic, a sell-side platform that delivers superior outcomes for digital advertising, has announced a global partnership to expand buyers’ access to contextually targeted connected TV (CTV) and video inventory in efficient, biddable environments. Media buyers can now access leading video data targeting tools enabled by IRIS.TV to target advertising […]
Video data platform IRIS.TV has partnered with video advertising platform SpotX to bring industry-standard contextual segments to SpotX’s supply, to enable marketers to target and verify the category of video on all screens. According to IRIS.TV, consumers are increasingly flocking to connected TV (CTV). CTV has been proven to perform better on every advertising performance […]
IRIS.TV, the video data platform, has announced the completion of a $18 million Series B funding round. Intel Capital, a division of Intel Corporation, led the round, with participation from investors including WISE Ventures, Quest Venture Partners, and Mirae Asset Venture Investment. The round also included prominent names in the space including Mike Baker, founder, […]
Serbian operator mts has upgraded and rebranded its IPTV platform from mts TV to iris TV. The multimedia platform, which can be accessed from various connected devices, features a new design, simplified options and a larger selection of HD channels. It relies on Artificial Intelligence technology to offer subscribers a personalised experience, such as suggesting […]
IRIS.TV, a video intelligence platform, has added SendtoNews to its Contextual Video Marketplace. With this integration, STN’s online video platform of premium content will be contextually segmented by a growing list of data providers including Oracle Data Cloud, Comscore, GumGum, and Spectrum Media Services. Marketers will now be able to contextually target STN’s over a […]