Advanced Television


Equativ, IRIS.TV partnership

Equativ, the independent ad platform, has announced its partnership with IRIS.TV — the data platform built for structuring, connecting, and activating video-level data. This marks IRIS.TV’s first full-stack partnership, enabling the use of granular video-level data across Equativ’s advanced ad server, supply, and demand-side platforms (SSP and DSP). Through direct integration, Equativ will create a […]

October 30, 2023

Blue Ant Media partners with IRIS TV

International producer, distributor and channel operator, Blue Ant Media, is partnering with content data platform, IRIS.TV, to enable video-level contextual advertising across the company’s portfolio of free-streaming channels. As an IRIS-enabled partner, Blue Ant Media provides brands the ability to target audiences through relevant content at the right moment. It does so by allowing advertisers […]

August 29, 2023

IRIS.TV, GroupM CTV data partnership

IRIS.TV, the content data platform, has partnered with GroupM, WPP’s media investment group, to leverage the IRIS_ID as the primary method for accessing video-level data enriched by contextual and brand-suitability data partners. The IRIS_ID is a universal content identifier that allows IRIS-enabled publishers to securely share video-level data to power advertising applications in streaming media. […]

August 4, 2023

Future Today teams with IRIS.TV

IRIS.TV has announced a partnership with Future Today, a specilaist in ad-supported streaming, to support their proprietary technology platform which helps advertisers to find their desired audiences at scale. As an IRIS-enabled supply partner, Future Today can now provide advertisers with transparency at the video level. Future Today’s AVoD platform contains a portfolio of hundreds […]

June 6, 2023

Captify integrates with IRIS.TV

Open web search intelligence platform Captify is integrating with content data platform IRIS.TV. Marketers will be able to use Captify to target relevant, brand-suitable video inventory across thousands of IRIS-enabled premium publishers and billions of monthly video impressions worldwide. This partnership will introduce Captify’s search intelligence to IRIS.TV’s contextual video ecosystem, bringing with it deterministic […]

May 10, 2023

Yieldmo, IRIS.TV partnership

Yieldmo, the smart advertising exchange, has announced an agreement to collaborate with IRIS.TV, the data platform built for video, increasing publisher and buyer adoption of contextually enriched CTV. This partnership offering includes omnichannel contextual curation to buyers across CTV, OLV, and display advertising from a number of independent data companies. “This partnership is an important […]

November 8, 2022

Viant, IRIS.TV partnership

Viant Technology, a people-based advertising software company, has partnered with IRIS.TV, the data platform built for video. This new partnership brings a first-of-its-kind solution integrating IRIS-enabled insights into the Viant Household ID, empowering marketers to leverage deep, contextual, cookieless TV data to more effectively target and measure activations. “With video consumption on the rise, there […]

May 18, 2022

IRIS.TV partners with Publica

IRIS.TV, the leading video data platform, has announced a new partnership with Publica, the connected TV (CTV) advertising platform owned by Integral Ad Science (IAS), to integrate video-level contextual data into Publica’s CTV Ad Server. The new partnership will allow publishers to use their IRIS-enabled data partner segments for forecasting and targeting in the Publica […]

May 13, 2022

ABS Capital Partners participates in Series B funding round of IRIS.TV

ABS Capital Partners, a growth equity investor, has announced its participation in the Series B funding round of IRIS.TV, the video data platform. The new round of investment will enable IRIS.TV to accelerate the growth of its video data platform and API tools that enable video-level data targeting for Connected TV (CTV) and online video. […]

September 30, 2021

IRIS.TV powers CTV ad inventory for Plex

IRIS.TV, has partnered with Plex, the AVoD and streaming media platform, to enable contextually relevant CTV advertising on the Plex platform. By partnering with IRIS.TV, Plex is now able to offer brands more transparency into the ad inventory they’ve purchased, while protecting consumers’ privacy. IRIS.TV simplifies the complexity and fragmentation of the video ecosystem across […]

August 25, 2021