Advanced Television

italy

Italian TV market facing uncertainty

Despite reaching a value exceeding €8 billion in 2023, the TV market in Italy faces a future clouded by uncertainty due to inflation and signs of crisis within the streaming industry. This prediction comes from Rome-based ITmedia Consulting in its report The Television Market in Italy: 2023-2025. While the TV market technically grew by 1.5 […]

December 7, 2023From Branislav Pekic in Rome

Italians shifting to digital and mobile media consumption

A shift towards digital and mobile media consumption is underway among Italians, according to the 57th annual report from Italian social and economic think tank Censis. In 2022, traditional TV (DTT) viewership saw a contraction, dropping by 3.9 per cent from 2021. While satellite TV users experienced a slight growth (+1.4%), internet TV users (web […]

December 6, 2023From Branislav Pekic in Rome

Italy creates private IoT constellation 

Italy has launched 9 small satellites (‘pico-sized’) which will provide global coverage for Internet of Things (IoT) connectivity. Apogeo Space says it is creating Italy’s first private satellite constellation to provide a telecommunication service for Internet of Things (IoT) devices and has released the firm’s first batch of nine smallsats. The fleet was launched on […]

December 1, 2023By Chris Forrester

Italy: Smart TVs overtake traditional TV sets

Smart TVs have overtaken traditional TV sets in Italy, according to a report by research institute Censis and audience rating company Auditel. There is currently a total of 21 million smart TVs in Italian homes (+4.4 per cent year-on-year), compared to 20.5 million traditional TV sets. However, if traditional TVs with devices that connect them […]

November 15, 2023From Branislav Pekic in Rome

Rai Way net profit grows 24%

Italian TV tower company Rai Way has reported a 24 per cent increase in net profit for the first nine months of 2023, to €69.8 million, as a result of higher revenue and lower costs. Core revenues were up 10.7 per cent on an annual basis to €204.1 million, of which €172.6 million attributable to […]

November 15, 2023From Branislav Pekic in Rome

Magnite appoints commercial directors

Magnite, the independent sell-side advertising company, has appointed Edouard Schmidt as its Commercial Director for France and Maria Luisa Scialoia as its Commercial Director for Italy, Spain & MENA. Schmidt and Scialoia will lead Magnite’s Demand Facilitation teams in their respective regions to build relationships with media agency partners and brands. Schmidt is known in […]

November 7, 2023

Okast features two new FAST channels in Italy on Samsung TV Plus

Two FAST channels from RCS Media Group have been launched by Okast on the Samsung TV Plus platform in Italy. Travel & Living by Dove offers travel guides and suggestions on the most exclusive locations, discovering the beauty of Italian regions and the secrets of hidden villages, and Lifestyle by LEI is a journey into […]

November 7, 2023

Report: TV series dominate Italian streaming

In Italy, TV series are more popular than movies on streaming services, according to the GfK VOD Tracker. The first research that measures the most consumed titles on VoD platforms in Italy found that 67 per cent of total viewing time was dedicated to TV series, compared to 33 per cent for movies. In the […]

October 24, 2023From Branislav Pekic in Rome

Forecast: Italy E&M sector at €42bn by 2027

The Entertainment and Media (E&M) sector in Italy is worth over €35.9 billion, a value higher than pre-pandemic levels, thanks to a 3.7 per cent growth in 2022, according to research by PwC. The research analysed the performance of the 13 main segments – from cinema to music-radio-podcast, from video to books, and then periodicals, […]

October 20, 2023

Italy’s Intesa Sanpaolo invests in SpaceX

Italian largest bank, Intesa Sanpaolo, has announced that it intends to invest in Elon Musk’s SpaceX rocket business. The bank is Italy’s largest. Intesa Sanpaolo said in a press release that the move is in line with the bank’s business plan for 2022-2025. In the plan, innovation represents one of the most important aspects of […]

October 9, 2023By Chris Forrester