Despite reaching a value exceeding €8 billion in 2023, the TV market in Italy faces a future clouded by uncertainty due to inflation and signs of crisis within the streaming industry. This prediction comes from Rome-based ITmedia Consulting in its report The Television Market in Italy: 2023-2025. While the TV market technically grew by 1.5 […]

The TV market in Italy is set to contract by 1.1 per cent in 2022, according to the latest report from Rome-based ITMedia Consulting. For its part, the pay-TV segment, which is in a process of reorganisation between traditional pay-TV and VoD, will grow by 4.4 per cent. OTT TV will continue on the path […]

Total TV market revenues in Western Europe amounted to over €100 billion in 2020, a 1.5 per cent decrease compared to 2019, and level with 2018 results. However, this trend is set to reverse in 2021, as a result of the recovery from the Covid-19 situation and due to an increase in advertising market revenues, […]

Due to the ongoing pandemic, the Italian TV market has lost over €400 million in value. TV advertising is down by 13 per cent, while pay-TV is the only positive performer. These are the main conclusions of the Television Market in Italy 2020-2022 report published by Rome-based ITMedia Consulting. Also, pay-TV surpasses FTA for the […]

The total revenues of the TV market in Western Europe amounted to €101.9 billion in 2019, according to the latest Turning Digital report from Rome-based ITMedia Consulting. This figure represents an increase of 1.5 per cent over the previous year, but revenues could fall by 10 per cent in 2020 due to the Covid-19 pandemic. […]