ITV is launching a newly upgraded development of its Automated Contextual Targeting (ACT) tool, through a partnership with search intelligence platform Captify. ITV will use Captify’s advanced contextual classification technology to identify certain types of moments, themes and emotions during ITV programmes for advertiser targeting. Developed by ITV’s AdLabs, this next stage of ACT is […]

UK commercial broadcaster ITV has unveiled a service designed to help brands build robust, accurate measurements of the outcomes from TV advertising, across multiple metrics on both regional and national campaigns. Unveiled on stage at the ITV Showcase in Manchester, and created by ITV AdLabs, Geo-X by ITV provides tools, analysis and data to advertisers […]