Advanced Television


ITV on track for record streaming year

It is set to be a record year for streaming for UK commercial broadcaster ITV, as 2022 comes to a close with huge livestream audiences for I’m A Celebrity and the World Cup, as well as a strong launch for AVoD service ITVX. ITV’s biggest week ever for streaming was November 22nd– November 28th, which […]

December 21, 2022By Colin Mann

ITV: World Cup draws record streaming figures

ITV’s coverage of the World Cup  was streamed 146 million times across the tournament on ITVX and ITV Hub – more than 100 million more than the previous tournament in 2018. The World Cup drew huge audiences to ITV on television and across all devices over the past four weeks. ITV showed the biggest audience […]

December 20, 2022

TalkTalk launches new TV Hub

UK multiplay telco TalkTalk is launching a new TV Hub. Available as a limited release to customers on Full Fibre packages, the new box offers over 70 live TV channels, catchup services including BBC iPlayer and ITV Hub, a huge range of streaming & subscription services including Netflix, Prime Video and NOW, plus Google Play […]

October 17, 2022

Maya Jama to launch Love Island

ITV2 and ITVX have announced Maya Jama as the brand new host of Love Island. The award-winning dating show, produced by Lifted Entertainment, part of ITV Studios, will return for its 9th season in early 2023. Record-breaking viewing figures saw Love Island become the most-watched series ever on ITV Hub, with more than 269 million […]

October 12, 2022

McCall: ITVX enables better viewer connection

ITV Chief Executive Carolyn McCall has suggested that the commercial PSB’s planned ITVX AVoD service, set to launch in Q4 2022, will enable it better to connect with and retain the viewership of key, younger demographics. Asked by journalist and presenter Amol Rajan, in conversation at the RTS London Convention 2022, as to the difference […]

September 28, 2022Colin Mann @ RTS London Convention 2022

Amin named director of ITV AdVentures Invest

ITV has appointed Sheena Amin as director of ITV AdVentures Invest. Amin takes on the role following the departure of Niko Waesche, who set up and ran the fund in its first two years. Amin joins ITV from BBC Studios channel business UKTV, where she was responsible for launching and running its media for equity […]

September 22, 2022By Nik Roseveare

ITV to air England Women’s rugby warm ups

ITV will show live coverage of England Women’s Summer Nations Series matches against USA and Wales. Both matches will be shown on ITV4 and ITV Hub. The matches will provide an opportunity to see England Women in action in the lead up to ITV’s coverage of the Women’s Rugby World Cup, which kicks off on […]

September 1, 2022

Research: Streaming stretches TV generation gap

Younger adults now watch almost seven times less scheduled TV than those aged 65 and over, according to the findings of the Media Nations 2022 report from UK media regulator Ofcom, as the generation gap in media habits reaches a record high. People aged 16-24 spend less than an hour (53 minutes) in front of […]

August 17, 2022

ITV scores La Liga deal

ITV will broadcast La Liga football in a new three season deal. Games from the top-flight Spanish league will be broadcast live and exclusively free to air across ITV, ITV4 and ITV Hub. From this current season up to and including 2024/25, ITV has secured the UK rights to 10 matches per season, with either […]

August 15, 2022By Nik Roseveare

LNER trials ITV Hub edgecasting on trains

London North Eastern Railway (LNER) has announced its UK-first edgecasting proof-of-concept trial that enables people to stream thousands of shows from ITV Hub in UHD – without eating into personal data or the train’s Wi-Fi bandwidth. The trial service is now available on three electric Azuma trains running between London King’s Cross and Edinburgh. Rail […]

July 20, 2022