Advanced Television


ITV Hub users up 20% in 2021

ITV has released figures that show 2021 is on track to be ITV Hub’s most successful year yet, partly thanks to Euro 2020, the return of Love Island, and the success of young skewing commissions including The Cabins and Social Media Murders. ITV says it has also more than doubled the amount of content on […]

December 17, 2021By Nik Roseveare

Six FA Cup Third Round matches on BBC, ITV

The Emirates FA Cup Third Round returns to the BBC and ITV in January with six live matches on the FTA channels as Premier League clubs join the knockout competition. ITV’s January 9th coverage, which includes both the West Ham v Leeds United and Nottingham Forest v Arsenal matches, will also include the FA Cup […]

December 9, 2021By Nik Roseveare

Xmas content on ITV Hub ahead of broadcast

ITV has revealed plans to make Christmas shows available on ITV Hub each morning, ahead of their evening broadcast. The feature length Christmas special of The Larkins and the Christmas Day episodes of Coronation Street and Emmerdale will be among the content viewers will able to stream for those who don’t wish to wait. The […]

December 1, 2021By Nik Roseveare

ITV launches ITV AdLabs

ITV has announced the launch of ITV Adlabs – a new enterprise and strategy to bring together all of ITV Commercial’s innovation. Unveiled at the ITV Palooza by Commercial MD Kelly Williams, and Deputy Commercial MD Simon Daglish, ITV AdLabs will exist to bring ITV’s customers closer to the development pipeline as new innovations are […]

November 24, 2021

ITV, British Army dynamic ad partnership

Capita, in partnership with the British Army, via ManningGottlieb OMD’s Omnigov agency, are the first advertiser to trial ITV’s pioneering new dynamic creative solution. ITV has built an integration with video personalisation technology specialist, Cablato, available exclusively to users of ITV’s self-service programmatic platform, Planet V. The solution enables advertisers to dynamically tailor their TV […]

November 12, 2021

ITV reports “outstanding” 9 months

ITV, the UK commercial broadcaster, has reported that total external revenue for the 9 months to September 30th 2021 was up 28 per cent at £2.38 billion (€2.6bn) and up 8 per cent compared to 2019. Total ITV Studios revenue was up 32 per cent at £1.19 billion (2020: £905 million) and up 6 per […]

November 10, 2021

Boots partners with Sky’s AdSmart for Xmas campaign

Boots, the British pharmacy chain, has unveiled its 2021 Christmas campaign, starring actor Jenna Coleman (Doctor Who, Queen Victoria) as the character of Joy. Bags of Joy, created by The Pharm – the WPP partnership team dedicated to WBA – aims to reignite the magic of the holiday season. It brings into focus the happiness […]

November 5, 2021By Nik Roseveare

ITV announces An Audience With Adele

An Audience With Adele is a primetime UK TV exclusive that will see the iconic artist perform her current record-breaking no 1 single “Easy On Me”, as well as featuring more songs from her highly anticipated forthcoming album, “30”. Due for release on November 19th, “30” will be Adele’s fourth album and the first new […]

November 3, 2021

Freeview Play hits 10m users

UK FTA digital service Freeview has revealed that its connected TV platform Freeview Play is now used in over 10 million homes. This follows over 14 million sales, with Freeview saying the milestone cements its position as the fastest-growing TV platform in the UK. Launched in 2015, Freeview Play is built into the majority of […]

October 27, 2021By Colin Mann

Planet V adds real-time Weather Targeting

ITV has announced a new addressable innovation to users of their self-service programmatic platform, Planet V. Weather Targeting enables the automation of campaigns to go live, pause, or adjust creative copy on ITV Hub the moment their specified weather criteria is met across any one of ITV’s 22 broadcast regions, and features real-time options to […]

October 7, 2021