The global pandemic had major impacts on the TV industry in 2020, according to content consultancy 3Vision’s annual trends survey. Lockdowns changed audience consumption habits and caused disruption in broadcasting, production and advertising. Covid-19 has been a great accelerator of change in the TV business. Ninety-eight per cent of respondents agreed that the pandemic has […]
A peak of 8.7 million viewers watched Scotland clinch their first Calcutta Cup win at Twickenham since 1983 on ITV on February 6th. The audience was the highest for the Calcutta Cup for at least more than a decade [higher than records going back to 2010], beating the peak of 8.6 million who watched last […]
ITV is using DIMPACT, a web app that helps the digital media industry map and manage its carbon impacts, to embed sustainability into the technological design process. Following a 12-month pilot phase, where ITV’s technology team worked closely with computer science researchers from the University of Bristol, alongside other leading media companies, the DIMPACT web […]
The ITV Hub has exceeded its targets for January 2021 across both consumption hours and monthly active users, owing to a strong New Year schedule dominated by new drama and entertainment. The AVoD platform has seen its consumption hours rise by over 50 per cent above its estimations for January, while monthly active users have […]
The ITV Hub has announced a strong performance throughout December, achieving 81 million programme streams, an increase of 5 per cent year on year. The Christmas period, between 21st December and 3rd January, saw an uplift in viewing of 11 per cent, compared to the same time in 2019. With a total of 6.9 million […]
ITV has extended its relationship with Yospace, the server-side ad insertion (SSAI) pioneer, for targeted advertising on live channels in ITV Hub. The companies have together played a fundamental role in developing SSAI technology, having first collaborated in 2011 and providing its first public demonstration for live streams at IBC 2012. The extension runs until […]
The ITV Hub streaming service has announced record breaking viewer performances in its programmes across daytime, drama, entertainment and factual throughout 2020. Love Island’s most recent South Africa series achieved over 130 million requests across the VoD service, becoming the most requested programme across the ITV Hub, while daytime shows Good Morning Britain, This Morning […]
McVitie’s will be the new headline sponsor of ITV’s flagship entertainment show, Britain’s Got Talent, in 2021. With a shared vision of bringing people together, the collaboration will see two of the UK’s most iconic brands join forces ahead of the forthcoming 15th series next year. The sponsorship announcement follows the launch of McVitie’s ‘Too […]
Following the success of the The Real Housewives of Cheshire series, ITV is launching a new version of the franchise, The Real Housewives of Jersey. The ten-part series will launch in December on ITVBe and, in a first for the ITV Hub, the entire series will be available to watch as a Box Set on […]
ITV’s I’m A Celebrity…Get Me Out Of Here! launched with 14.3 million viewers – its biggest ever overall audience for the opening episode of the long-running series. The first show of the 2020 series, which ran on November 15th, consolidated to an audience of 13.8 million TV viewers [52 per cent audience share] over the […]