Advanced Television


ITV launches diverse-led production pilot

ITV has announced a new diverse-led production companies development pilot, Amplify: The Companies. Supported through ITV’s Diversity Commissioning Fund, ten companies – either People of Colour or Deaf, Disabled and/or Neurodivergent-owned or led – have been matched with an ITV genre commissioner from Drama, Entertainment, Factual, Reality or Current Affairs. The aim of the pilot […]

December 1, 2023

ITVX celebrates “runaway success” in first year

On December 8th, ITVX will mark its first anniversary. ITV has taken a look back at its inaugural year and all the new streaming platform has achieved, plus a look at what’s coming in 2024 and beyond. ITV says ITVX was “undoubtedly this year’s biggest and most successful streaming launch in the UK” with over […]

November 29, 2023By Nik Roseveare

Report: TV ads could do more to tackle climate crisis

Just 8 per cent of British TV adverts over the last three years have included an environmental message, despite increasing public demand for climate action and advertising being an effective medium through which to drive awareness of environmental issues, according to research by ITV and System1 has revealed. The findings are revealed in The Greenprint, […]

November 29, 2023

UKTV appoints Perry as Head of Drama

UKTV has appointed Helen Perry as Head of Drama to lead the multi-channel broadcaster’s growing original drama slate. Starting in January 2024, Perry will executive produce scripted drama programmes across UKTV’s Alibi, Drama and Dave channels. Reporting to Hilary Rosen, Director of Commissioning, Perry will join the team responsible for creating some of UKTV’s most […]

November 28, 2023

Royal Christmas Carol Service on ITV

The Princess of Wales will return to Westminster Abbey to host a special Christmas carol service on December 8th. Spearheaded by The Princess, and supported by The Royal Foundation, the service is a moment to bring people together at Christmas time and recognise those who have gone above and beyond to help others throughout the […]

November 27, 2023

ITV signs deal for pair of Disney series

ITV has confirmed an agreement with Disney Entertainment making ITV the free-to-air home of the drama series Under the Banner of Heaven starring Andrew Garfield, and season one of British comedy series Extraordinary. Under the Banner of Heaven will  stream on ITVX with Extraordinary airing on both ITVX and ITV2. Both series will air in […]

November 23, 2023By Nik Roseveare

ITV’s Diversity Commissioning Fund supports diverse writers

Having launched earlier this year, ITV has revealed how its Diversity Commissioning Fund has generated multiple new schemes to help support diverse writers within TV production. ITV’s Diversity Commissioning Fund has reserved £80 million of the content commissioning budget over the next three years to help drive change towards racial equity and disability equity, in […]

November 23, 2023

ITV unveils new measurement innovation tools

ITV has unveiled two new measurement innovations, Addressable Lift and TV Auction Boost, to give clients the ability to measure the business outcomes that TV advertising creates including web traffic, sales and profit. Addressable Lift is a pilot programme of full-funnel measurement across brand lift, site lift and sales lift for campaigns at a household […]

November 22, 2023

Barb outlines CFlight upgrade; hires Vannini

Barb has outlined a timetable for the next major upgrade to CFlight: the availability of 14 widely-used traded audiences to enable buyers to assess campaign performance across these audiences. This month, Channel 4, ITV and Sky have begun to provide traded-audiences data for ingestion into CFlight, and alongside RSMB, will be testing the campaign results. […]

November 22, 2023

ITV launches BE Studio for ad-funded content

ITV has announced the launch of BE Studio – a full service creative studio to produce Ad Funded Entertainment (AFE). BE Studio will serve to help brands build connections with ITV’s audience through the co-creation of new formats. AFE has grown significantly with shows across genres including Cooking with the Stars with M&S, DNA Journey […]

November 22, 2023